TB Diagnostics Marketing Manager - US Launch

BD; Sparks Corner (MD); On-site; USD 105,000 - 168,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Paid time off

Commuter benefits

Job summary

Waters is seeking a Marketing Manager to support the growth of our TB diagnostics portfolio and the Clinical and Industrial Media in the United States.

This role will execute marketing strategies, support product launches, and collaborate with commercial, global marketing, and cross-functional teams to drive adoption of our TB solutions, including the launch of the next–generation MGIT 2 System and our Clinical Diagnostic Media.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or related field.
• Minimum of 3 years experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare.
• Experience collaborating with sales teams and supporting commercial initiatives.
• Ability to analyze market data and translate insights into actionable recommendations.
• Strong written, verbal, and presentation communication skills.
• Ability to influence without direct authority.
• Must reside in the United States (Eastern or Central time preferred) and travel approximately 30%.

Responsibilities

• Develop and execute annual marketing plans for the US TB diagnostics portfolio and Clinical and Industrial Media.
• Drive market adoption and commercial success of MGIT 2 System and related consumables.
• Plan and execute US launch of updated MGIT 2 platform.
• Develop value propositions, messaging, and positioning for labs and healthcare customers.
• Monitor market trends, customer needs, and competitive activities to identify growth opportunities.
• Partner with Sales Operations to target accounts and support customer acquisition.

Skills

Strategic thinking

Market analysis

Communication skills

Influence without authority

Education

Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or related field

MBA or Master’s degree in related field

Job description

Waters is seeking a Marketing Manager to support the growth of our TB diagnostics portfolio and the Clinical and Industrial Media in the United States.

This role will execute marketing strategies, support product launches, and collaborate with commercial, global marketing, and cross-functional teams to drive adoption of our TB solutions, including the launch of the next–generation MGIT 2 System and our Clinical Diagnostic Media.