Global Marketing Lead – Enteric & HAI Diagnostics

Becton Dickinson; Maryland; On-site; USD 134,000 - 215,000; Full time

Job summary

Waters invites a Sr. Marketing Manager, Enteric and HAI, to shape market development and go-to-market execution for the portfolio.

This role operates at the intersection of customer insight, clinical relevance, and commercial strategy, influencing adoption across regions and reporting to the Global MDx Marketing Director. The position focuses on global strategy, campaign development, and enabling regional teams, with travel up to 20% and a strong emphasis on delivering measurable growth in

Qualifications

• Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, or Business.
• Advanced degree (Master’s, PhD, PharmD, MD) or MBA preferred.
• 5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences, with demonstrated success in commercialization, portfolio strategy, and brand leadership.
• Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred, including demonstrated ability to engage credibly with customers, laboratorians, scientific stakeholders, and cross-functional partners.
• Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials, including customer messaging, campaign content, sales tools, and portfolio support materials.
• Solid understanding of regulated healthcare environments, including promotional vs. non‑promotional boundaries, medical review processes, and compliance standards.
• Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer‑focused marketing strategies that drive adoption and trust.
• Experience working across global or multi‑regional markets, incorporating local clinical practices, regulatory considerations, and customer needs.

Responsibilities

• Defines global marketing strategy for Enteric and HAI, guided by market trends and portfolio priorities.
• Owns portfolio planning and execution, including annual marketing plans and launch readiness.
• Partners with regional teams to align strategy with local market needs.
• Develops differentiated value propositions and messaging for the portfolio.
• Supports global campaigns and customer engagement programs to drive growth.
• Collaborates with Medical Affairs, Market Access, Public Health, R&D, and Commercial teams.
• Leads creation of marketing tools and assets, webinars, and playbooks.
• Provides input into portfolio strategy and business cases using market data.
• Monitors market trends, competition, and customer needs to inform decisions.
• Measures performance and recommends actions to improve results.
• Builds cross-functional relationships and ensures alignment.
• Ensures compliance with policies and ethics in marketing activities.

Skills

Strategic marketing

Global campaigns

Cross-functional collaboration

Regulated healthcare marketing

Data-driven storytelling

Education

Bachelor's degree in Life Sciences/Marketing/Business

Advanced degree or MBA preferred

Job description

Waters invites a Sr. Marketing Manager, Enteric and HAI, to shape market development and go-to-market execution for the portfolio.

This role operates at the intersection of customer insight, clinical relevance, and commercial strategy, influencing adoption across regions and reporting to the Global MDx Marketing Director. The position focuses on global strategy, campaign development, and enabling regional teams, with travel up to 20% and a strong emphasis on delivering measurable growth in