Global Marketing Lead: Enteric & HAI Diagnostics

BD; United States; Remote; USD 134,000 - 215,000; Full time

Job summary

Waters is seeking a Sr. Marketing Manager for Enteric and Healthcare-Associated Infections (HAI) within Advanced Diagnostics (ADx).

The role shapes market development, positioning, and go-to-market execution for the Enteric/HAI portfolio, translating insights into strategies that drive adoption across priority markets. The role reports to the Global MDx Marketing Director and leads global marketing initiatives, campaign development, and regional enablement to accelerate growth and value

Qualifications

• Bachelor’s degree in Life Sciences, Marketing, or Business.
• 5+ years in global or regional marketing in diagnostics/IVD.
• Experience in infectious disease or diagnostics marketing preferred.
• Experience working cross-functionally with regulatory and commercial teams.

Responsibilities

• Defines, evolves, and communicates the global marketing strategy for Enteric and HAI.
• Owns portfolio planning and execution for Enteric and HAI.
• Partners with regional teams to align global strategy with local needs.
• Develops differentiated value propositions, messaging, and content.
• Supports global campaigns, market development initiatives, and engagement programs.
• Collaborates with Medical Affairs, Market Access, Product Management, R&D and Commercial teams.
• Leads creation of marketing tools and programs and measures performance.

Skills

Global marketing

Product marketing

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree

Advanced degree preferred

Job description

Waters is seeking a Sr. Marketing Manager for Enteric and Healthcare-Associated Infections (HAI) within Advanced Diagnostics (ADx).

The role shapes market development, positioning, and go-to-market execution for the Enteric/HAI portfolio, translating insights into strategies that drive adoption across priority markets. The role reports to the Global MDx Marketing Director and leads global marketing initiatives, campaign development, and regional enablement to accelerate growth and value