Global Marketing Lead — Molecular Diagnostics & Informatics

BD; United States; Remote; USD 134,000 - 215,000; Full time

Job summary

Waters is seeking a Sr. Global Marketing Manager for Molecular Platforms and Informatics to shape global market development and go-to-market for the molecular diagnostics portfolio, including BD COR, BD MAX, and BD Synapsys.

This strategic role interfaces with Medical Affairs, Regulatory, and R&D to drive awareness, adoption, and growth across high-volume testing environments. You will translate market needs and customer insights into platform positioning, messaging, and programs, leading global

Qualifications

• Bachelor’s degree or higher in a Life Sciences, Clinical Sciences, Marketing or Business field.
• Experience in global or regional strategic marketing or product marketing in IVD or molecular diagnostics.
• Ability to translate clinical data and customer insights into marketing strategies.
• Experience working across multinational markets and cross-functional teams.
• Knowledge of regulatory/promotional compliance in healthcare.

Responsibilities

• Define global marketing strategy for molecular platforms and informatics.
• Lead campaigns, market development and customer engagement programs.
• Collaborate with regional teams to ensure alignment and execution.
• Develop messaging and content for BD COR, BD MAX, BD Synapsys solutions.
• Monitor market trends, competitive activity, and informatics expectations.
• Provide input on portfolio strategy, roadmaps and business cases.

Education

Bachelor’s degree in Life Sciences, Clinical Sciences, Marketing, or Business.

Job description

Waters is seeking a Sr. Global Marketing Manager for Molecular Platforms and Informatics to shape global market development and go-to-market for the molecular diagnostics portfolio, including BD COR, BD MAX, and BD Synapsys.

This strategic role interfaces with Medical Affairs, Regulatory, and R&D to drive awareness, adoption, and growth across high-volume testing environments. You will translate market needs and customer insights into platform positioning, messaging, and programs, leading global