Senior Marketing Manager, IDAST Solutions (US)

BD; United States; Remote; USD 105,000 - 168,000; Full time

Job summary

Waters Corporation is seeking a Senior Marketing Manager to lead the US IDAST portfolio, including BD Phoenix™ and antimicrobial susceptibility testing solutions. You will shape marketing strategy, drive launches, and collaborate with commercial, global marketing, and cross‑functional teams to accelerate adoption.

The ideal candidate has a strong marketing foundation, healthcare diagnostics experience, and the ability to translate customer insights into impactful programs.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Microbiology or related field is required.
• Experience in marketing, product management, sales, or commercial roles in life sciences/diagnostics/healthcare.
• Experience developing value propositions, messaging and positioning.
• Ability to analyze market data and translate insights into actionable recommendations.
• Strong written, verbal and presentation communication skills.

Responsibilities

• Develop annual US IDAST marketing plans and drive market adoption.
• Support pricing and commercial strategies to increase profitability and growth.
• Create compelling value propositions, messaging and positioning for labs and healthcare customers.
• Collaborate with global marketing, sales and medical/clinical teams to align objectives.
• Track marketing performance and recommend continuous improvements.

Skills

Market analysis

Communication skills

Cross-functional collaboration

Pricing strategies

Customer engagement

Education

Bachelor's degree in Marketing, Business, Life Sciences, Microbiology

MBA or Master’s degree (preferred)

Job description

Waters Corporation is seeking a Senior Marketing Manager to lead the US IDAST portfolio, including BD Phoenix™ and antimicrobial susceptibility testing solutions. You will shape marketing strategy, drive launches, and collaborate with commercial, global marketing, and cross‑functional teams to accelerate adoption.

The ideal candidate has a strong marketing foundation, healthcare diagnostics experience, and the ability to translate customer insights into impactful programs.