Global Diagnostics Marketing Lead

Intelligenome Us; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Intelligenome Us seeks a Marketing Manager to drive global demand generation, lead generation, distributor enablement, and market adoption for CRISPR-TB and future NTM diagnostics. The role integrates digital marketing, content development, and conference management to position the company as a thought leader in molecular diagnostics.

The successful candidate will work with R&D, Sales, Medical Affairs, and regional teams to communicate product value to global customers, clinicians, and partners,

Qualifications

• Bachelor’s degree in Life Sciences or related field; MBA preferred.
• 3–5 years of marketing or product marketing in life sciences or diagnostics.
• Experience in scientific communications and GTM launches is highly valued.

Responsibilities

• Drive global demand and lead generation programs for CRISPR-TB and future NTM diagnostics.
• Coordinate global GTM plans with cross-functional teams (Product, Regulatory, Medical Affairs).
• Develop and manage digital marketing campaigns across channels (SEO/SEM, social, email).
• Plan and execute conferences, exhibitions, webinars, and product launches.
• Track KPIs and optimize campaigns based on data-driven insights.

Skills

Global marketing

Lead generation

Digital marketing

Content development

Conference management

Marketing automation

HubSpot

Salesforce

KOL engagement

Data analysis

Education

Bachelor’s degree in Life Sciences

Master’s/MBA preferred

Tools

HubSpot

Salesforce

Job description

Intelligenome Us seeks a Marketing Manager to drive global demand generation, lead generation, distributor enablement, and market adoption for CRISPR-TB and future NTM diagnostics. The role integrates digital marketing, content development, and conference management to position the company as a thought leader in molecular diagnostics.

The successful candidate will work with R&D, Sales, Medical Affairs, and regional teams to communicate product value to global customers, clinicians, and partners,