Senior Global Newborn Screening Marketing Lead

Waters Corporation; Milford (MA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Waters Corporation in the United States seeks a Product Marketing Manager for the Newborn Screening portfolio to drive global marketing strategy, demand generation, and commercial enablement.

You will translate customer needs and public health priorities into compelling value propositions, develop messaging and campaigns, and collaborate with Product Management, Medical Affairs, Sales, and regional teams to accelerate adoption of newborn screening solutions worldwide.

Qualifications

• Degree in Life Sciences, Chemistry, Engineering, or related scientific discipline.
• Advanced degree (Master’s or PhD) preferred.
• Proven experience in clinical diagnostics, IVD, or clinical LC-MS markets.
• Experience leading segment marketing, market strategy, or solution marketing in a global organization.
• Strong understanding of clinical laboratory workflows and adoption drivers.
• Experience influencing product portfolio and innovation strategy through market and customer insights.
• Proven ability to work effectively in matrixed, cross-functional environments.
• Experience supporting global or regional sales organizations.
• Excellent written and oral communication; able to interface with Senior Director, VP, and SVP-level stakeholders.

Responsibilities

• Develop and execute the global marketing strategy for the newborn screening portfolio.
• Identify market opportunities, growth drivers, emerging screening conditions, and public health initiatives that influence newborn screening programme expansion.
• Monitor newborn screening policies, reimbursement trends, government initiatives, and regulatory developments impacting adoption.
• Conduct market sizing, segmentation, customer analysis, and competitive assessments to support strategic planning.
• Develop differentiated value propositions, messaging frameworks, and customer-facing content for newborn screening solutions.
• Translate complex scientific and clinical information into compelling customer value stories.

Skills

Clinical diagnostics

IVD markets

Market strategy

Cross-functional leadership

Global marketing

Customer insights

Communication skills

Stakeholder management

Data-driven decision making

Education

Degree in Life Sciences, Chemistry, Engineering, or related scientific discipline

Advanced degree (Master’s or PhD) preferred

Tools

LC-MS workflows

Job description

Waters Corporation in the United States seeks a Product Marketing Manager for the Newborn Screening portfolio to drive global marketing strategy, demand generation, and commercial enablement.

You will translate customer needs and public health priorities into compelling value propositions, develop messaging and campaigns, and collaborate with Product Management, Medical Affairs, Sales, and regional teams to accelerate adoption of newborn screening solutions worldwide.