Targeting Analytics & Campaign Planning Specialist

Bank of America; Plano (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

Bank of America’s Targeting and List Production (TLP) team seeks Campaign Planners to support pre-campaign targeting analytics for demand generation marketing. You will work with cross-functional partners to identify audiences, translate specifications, and run initial sizing analyses as the SME for product eligibility parameters.

You will help ensure legal/data use compliance and feed assets to online and offline channels, gaining broad exposure to marketing channels and DOE concepts while

Qualifications

• Strong understanding of relational databases and how data relates to campaigns.
• Experience translating BRDs into detailed targeting specifications.
• Excellent verbal and written communication across technical and non-technical audiences.
• Ability to manage multiple priorities in a fast-paced environment.
• Project management experience.

Responsibilities

• Project management across campaigns and stakeholders.
• Data exploration to identify target audiences.
• Population sizing for opportunity estimates.
• Data extraction from sources for targeting.
• Design of experiment (DOE) for campaign tests.
• Legal review of data usage and compliance.
• Offline/online channel management implications.

Skills

Relational databases

BRD interpretation

Python / SAS / SQL

DOE knowledge

Communication skills

Project management

Fast-paced work experience

Tools

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

Job description

Bank of America’s Targeting and List Production (TLP) team seeks Campaign Planners to support pre-campaign targeting analytics for demand generation marketing. You will work with cross-functional partners to identify audiences, translate specifications, and run initial sizing analyses as the SME for product eligibility parameters.

You will help ensure legal/data use compliance and feed assets to online and offline channels, gaining broad exposure to marketing channels and DOE concepts while