Direct Mail Campaigns Specialist (Data-Driven)

Nashville Public Radio; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Bank of America is seeking a detail-oriented marketing professional to support direct mail campaigns and enterprise delivery. This role involves coordinating multiple monthly campaigns, working with partners to execute creative elements, and leveraging data to drive improvements.

The ideal candidate has 2–5+ years in direct marketing, understands direct mail tactics, HTML basics, and strong organizational skills to meet tight deadlines in a fast-paced, collaborative environment.

Qualifications

• 2-5+ years of experience managing and executing direct marketing campaigns.
• Knowledge of direct mail tactics and creative development for direct mail marketing.
• Understanding of HTML with ability to read/write logic statements.
• Strong organization skills and consistent attention to detail.
• Demonstrated ability to identify, analyze and solve problems.
• Understanding rules and regulations that govern mail marketing.
• Experience working with creative vendor partners
• Self-motivated and able to manage multiple tasks in a fast-paced environment.
• Excellent oral and written communication skills.

Responsibilities

• Support the strategy, development, and delivery of enterprise direct mail marketing.
• Assist with multiple monthly campaigns and drive all creative execution elements.
• Leverage data to support and deliver ongoing improvements.
• Coordinate with marketing partners and agency vendors to drive creative development.

Skills

Direct marketing

Direct mail

HTML

Organization

Problem solving

Marketing regulations

Vendor management

Communication

Education

High School Diploma / GED

Tools

HTML

Job description

Bank of America is seeking a detail-oriented marketing professional to support direct mail campaigns and enterprise delivery. This role involves coordinating multiple monthly campaigns, working with partners to execute creative elements, and leveraging data to drive improvements.

The ideal candidate has 2–5+ years in direct marketing, understands direct mail tactics, HTML basics, and strong organizational skills to meet tight deadlines in a fast-paced, collaborative environment.