Direct Mail Campaign Specialist - Data-Driven

Bank of America; Pennington (NJ); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Discretionary incentive plan

Benefits eligible

Job summary

Bank of America is seeking a dynamic professional to support enterprise direct mail marketing campaigns. You will assist in strategy development, creative execution, and delivery across multiple monthly campaigns with a focus on data-driven improvements.

The role requires 2–5+ years in direct marketing, HTML familiarity, strong organization, and the ability to work in a fast-paced, collaborative environment with marketing and agency partners.

Qualifications

• 2-5+ years of experience managing and executing direct marketing campaigns.
• Knowledge of direct mail tactics and creative development for direct mail marketing.
• Understanding of HTML with ability to read/write logic statements.
• Strong organization skills and consistent attention to detail.
• Demonstrated ability to identify, analyze and solve problems.
• Understanding rules and regulations that govern mail marketing.
• Experience working with creative vendor partners
• Self-motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast-paced, matrix organization.
• Excellent oral and written communication skills.

Responsibilities

• Support multiple monthly campaigns and drive all creative execution elements.
• Collaborate with business partners to ensure on-time delivery of campaigns and assets.
• Leverage data to deliver ongoing improvements and measurable outcomes.

Skills

Direct mail campaigns

Project coordination

Problem solving

Communication skills

Attention to detail

Time management

Adaptability

Education

High School Diploma / GED

Tools

HTML

Vendor collaboration tools

Job description

Bank of America is seeking a dynamic professional to support enterprise direct mail marketing campaigns. You will assist in strategy development, creative execution, and delivery across multiple monthly campaigns with a focus on data-driven improvements.

The role requires 2–5+ years in direct marketing, HTML familiarity, strong organization, and the ability to work in a fast-paced, collaborative environment with marketing and agency partners.