Marketing Information Manager I - Campaign Planner

Bank of America; Plano (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

Bank of America’s Targeting and List Production (TLP) team seeks Campaign Planners to support pre-campaign targeting analytics for demand generation marketing. You will work with cross-functional partners to identify audiences, translate specifications, and run initial sizing analyses as the SME for product eligibility parameters.

You will help ensure legal/data use compliance and feed assets to online and offline channels, gaining broad exposure to marketing channels and DOE concepts while

Qualifications

• Strong understanding of relational databases and how data relates to campaigns.
• Experience translating BRDs into detailed targeting specifications.
• Excellent verbal and written communication across technical and non-technical audiences.
• Ability to manage multiple priorities in a fast-paced environment.
• Project management experience.

Responsibilities

• Project management across campaigns and stakeholders.
• Data exploration to identify target audiences.
• Population sizing for opportunity estimates.
• Data extraction from sources for targeting.
• Design of experiment (DOE) for campaign tests.
• Legal review of data usage and compliance.
• Offline/online channel management implications.

Skills

Relational databases

BRD interpretation

Python / SAS / SQL

DOE knowledge

Communication skills

Project management

Fast-paced work experience

Tools

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

Job description

Job Description

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates' physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description

This job is responsible for achieving goals through coding and/or metadata management, support and technical direction for platforms and operations, providing input into the design. Key responsibilities include interacting extensively with managers and partners across the enterprise to identify, research, analyze and resolve complex problems or to develop significant process enhancements. Job expectations include translating business needs into technical requirements for supported platforms and ensuring all systems support conform to business needs and specifications.

Role Description

The Targeting and List Production (TLP) team in the marketing department at Bank of America is searching for highly qualified individuals to support marketing operations through design, development, and delivery of pre campaign targeting analytics in support of demand generation marketing.

Campaign Planners on team TLP interface with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners as part of a work group effort to help identify targeted audiences qualified for Bank of America products and services. Individuals are responsible for capturing strategic ideas, identifying key data sources, converting specifications into code, and running initial pre-sizing analytics of the opportunity. In addition, each campaign planner is responsible for being the Subject Matter Expert (SME) for the product eligibility parameters of the particular product or service being targeted. They will also be responsible for understanding the permissible/legal use of the data used for targeting to ensure alignment with all necessary legal/risk/compliance expectations.

Your work will feed targeted list assets into both online and offline channels including Email, Direct mail, Authenticated Webpage, Authenticated Mobile App, ATM, Monthly Statements, Outbound Call Centers, Inbound Call Centers, Financial Centers and more.

As a Campaign Planner on Team TLP, you will have the unique opportunity to learn something about everything in marketing -- products, online and offline channels, design of experiment (DOE), reporting, post campaign analytics -- as you become the Bank's recognized SME and expert in the specific area of pre campaign targeting analysis.

Key Activity Areas

• Project management
• Data exploration
• Population sizing
• Data extraction
• Design of experiment (DOE)
• Legal review of data usage
• Offline/online channel management.

Required Qualifications

• Basic understanding of relational database structures and principles
• Basic exposure and/or experience using Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or other database access tools with a strong desire to build even greater proficiency in these types of tools
• Ability to build and interpret business requirements documents (BRD) and translate defined requirements into detailed targeting specifications
• Detail oriented
• Excellent verbal and written communication skills
• Comfortable communicating complex issues to a wide variety of both technical and non-technical audiences, front line workers and senior executives in either one to one or group settings
• Experience working in a fast-past environment and managing multiple priorities
• Project management experience

Desired Qualifications

• Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking
• Experience working in th