Direct Mail Campaigns & Marketing Ops Specialist

Bank of America; Charlotte (NC); On-site; USD 80,000 - 100,000; Full time

Job summary

Bank of America is seeking a detail-oriented professional to support the strategy, development, and delivery of enterprise direct mail marketing. You will assist with multiple monthly campaigns, coordinating with business partners to drive all creative execution elements and leverage data for continual improvements.

The ideal candidate has 2-5+ years in direct marketing, knowledge of HTML, and strong organizational skills to meet tight deadlines in a fast-paced environment.

Qualifications

• 2-5+ years of direct marketing campaign execution experience.
• Knowledge of direct mail tactics and creative development for direct mail marketing.
• Understanding of HTML with ability to read/write logic statements.
• Strong organization skills and attention to detail.
• Ability to identify, analyze and solve problems.
• Familiarity with direct mail regulations governing mail marketing.
• Experience working with creative vendor partners.
• Self-motivated, adaptable to changing requirements, and able to manage multiple tasks.

Responsibilities

• Support the strategy, development, and delivery of enterprise direct mail marketing.
• Assist with multiple monthly campaigns and drive all creative execution elements.
• Leverage data to support ongoing improvements and outcomes.

Skills

Direct marketing

Campaign management

HTML knowledge

Creative development

Organization

Problem solving

Communication

Vendor coordination

Education

High School Diploma / GED / Secondary School or equivalent

Job description

Bank of America is seeking a detail-oriented professional to support the strategy, development, and delivery of enterprise direct mail marketing. You will assist with multiple monthly campaigns, coordinating with business partners to drive all creative execution elements and leverage data for continual improvements.

The ideal candidate has 2-5+ years in direct marketing, knowledge of HTML, and strong organizational skills to meet tight deadlines in a fast-paced environment.