Systems Engineer, Marketing Cloud Engagement

Salesforce, Inc.; Illinois; On-site; USD 120,000 - 160,000; Full time

Job summary

Salesforce, Inc. is seeking a Systems Engineer to support the technical operation, reliability, and evolution of Marketing Cloud Engagement (MCE).

You will co-own capabilities like Journey Builder, Automation Studio, Data Extensions, and audience logic, translating business needs into scalable solutions. This role requires hands-on experience with SFMC components, strong SQL skills, and the ability to troubleshoot complex production issues while collaborating with Marketing, Product, and Data

Qualifications

• 5 years of experience with Salesforce Marketing Cloud Engagement at large scale companies.
• Hands-on experience with Journey Builder, Automation Studio, Data Extensions, SQL Query Activities, and email-send or campaign-execution workflows.
• Strong SQL skills including audience qualification, deduplication, suppression, segmentation, and data-validation queries.
• Experience troubleshooting production workflows involving data ingestion, automations, audience selection, journey logic, and message delivery.
• Experience translating business requirements into clear technical designs, implementation documentation, and validation plans.
• Ability to work effectively with technical and non-technical partners, including marketers, product managers, analysts, and data engineers.
• Strong problem-solving skills, a

Responsibilities

• Build, configure, test, and maintain email and mobile messaging journeys in Salesforce Marketing Cloud Engagement.
• Use Journey Builder and Automation Studio to implement customer journeys, triggered communications, scheduled automations, data imports, and operational workflows.
• Design, manage, and troubleshoot Data Extensions, data models, SQL queries, audience tables, suppression logic, and automation dependencies.
• Support Preference Center and subscription-management experiences, including consent, unsubscribe processing, localization, and subscriber-state troubleshooting.
• Own and evolve Global Footer implementations and reusable messaging components across campaigns, regions, and communication types.
• Collaborate with Marketing and Product stakeholders to turn business requirements into technical solution documents, configuration plans, implementation steps, test cases, and operational runbooks.
• Participate in incident response for MCE capabilities, including triage, investigation, stakeholder communication, escalation, resolution, and follow-up.

Skills

Journey Builder

Automation Studio

Data Extensions

SQL Query Activities

Audience segmentation

Troubleshooting workflows

Technical design docs

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Job description

Job Category

Software Engineering

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

What You'll Be Doing & Why It Matters

Salesforce is seeking a Systems Engineer to support the technical operation, reliability, and continued evolution of Marketing Cloud Engagement (MCE). This individual will partner with Marketing, Product, and Data to support MCE operations. This is a hands-on technical operations and implementation role. You will co-own key MCE capabilities including Preference Center, Global Footer, Journey Builder, Automation Studio, Data Extension management, DE audience and segmentation logic, and Mobile Push. You will translate business needs into scalable technical solutions, troubleshoot complex production issues, and improve the operating model for customer-facing messaging. The role is ideal for an individual who is comfortable working at the intersection of marketing technology, data, automation, and production support.

Core Responsibilities & Scope

• Build, configure, test, and maintain email and mobile messaging journeys in Salesforce Marketing Cloud Engagement.
• Use Journey Builder and Automation Studio to implement customer journeys, triggered communications, scheduled automations, data imports, and operational workflows.
• Write query plan optimized SQL queries with complicating joins
• Design, manage, and troubleshoot Data Extensions, data models, SQL queries, audience tables, suppression logic, and automation dependencies.
• Support Preference Center and subscription-management experiences, including consent, unsubscribe processing, compliance controls, localization, and subscriber-state troubleshooting.
• Own and evolve Global Footer implementations and reusable messaging components across campaigns, regions, and communication types.
• Support MCE Mobile Push campaigns, including audience targeting, segment qualification, exclusions, message configuration, send readiness, delivery monitoring, and event-week operational coverage.
• Diagnose issues involving missing or stale source data, empty or incorrect audiences, duplicate-send risk, automation failures, journey entry and exit logic, and delayed or failed sends.
• Validate audience counts, representative audience members, source-data freshness, exclusions, and send configuration before production launches.
• Partner with Marketing and Product stakeholders to turn business requirements into technical solution documents, configuration plans, implementation steps, test cases, and operational runbooks.
• Collaborate with upstream data owners, segmentation teams, mobile teams, and platform engineering teams to resolve dependencies and establish clear escalation paths.
• Participate in incident response for MCE capabilities, including triage, investigation, stakeholder communication, escalation, resolution, and follow-up. Participate in a formal on-call rotation (e.g., PagerDuty) to support critical incident response, triage, and resolution outside of standard business hours.
• Improve monitoring, alert quality, dashboards, documentation, operational controls, and incident-prevention practices for messaging systems.
• Identify opportunities to automate manual processes, reduce operational risk, improve compliance safeguards, and make campaign delivery more reliable at scale.
• Maintain appropriate standards for data privacy, consent management, localization, testing, change management, and customer-impacting production work.

Minimum Requirements

• 5 years of working with Salesforce Marketing Cloud Engagement at large scale companies.
• Hands-on experience with Journey Builder, Automation Studio, Data Extensions, SQL Query Activities, and email-send or campaign-execution workflows.
• Strong SQL skills, including audience qualification, deduplication, suppression, segmentation, and data-validation queries.
• Experience troubleshooting production workflows involving data ingestion, automations, audience selection, journey logic, and message delivery.
• Experience translating business requirements into clear technical designs, implementation documentation, and validation plans.
• Ability to work effectively with technical and non-technical partners, including marketers, product managers, analysts, and data engineers.
• Strong problem-solving skills, a