Salesforce Marketing Cloud Engineer

The Transformation Group; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

The Transformation Group is seeking a multi-channel marketing specialist to lead campaigns across digital and non-digital media for our US client. You will partner with executives, strategists, data scientists, and creative leads to design, execute, and report on journeys across email, print, phone, and mobile touchpoints.

You will oversee day-to-day marketing operations, including segmentation, scheduling, testing, tagging, and deployment, and work with marketing automation platforms and DSPs

Qualifications

• 5+ years of consulting experience and/or Marketing project implementation experience.
• 2+ full life cycle projects with strong expertise Salesforce Marketing Cloud implementations.
• Experience with marketing automation platforms such as Marketo, Adobe Experience Cloud, Oracle Eloqua.
• Experience with DMPs like Blue Kai, Rocket Fuel, Trade Desk.
• Experience with DSPs such as Adobe Media Optimizer, DoubleClick, Media Math.
• Salesforce Marketing Cloud Developer Certification preferred; understanding Journeys in Journey Builder.
• Strong knowledge of email, direct mail, SMS, phone/IVR, and mobile messaging methodologies.
• Experience collaborating with marketing, sales and other stakeholders to drive business success.

Responsibilities

• Collaborate with agile teams at US client sites to drive campaign execution.
• Analyze data from digital marketing programs to develop standard methodologies for engagement.
• Conduct list segmentation and contact management using SQL.
• Identify opportunities for process improvement and reduce execution complexity.
• Manage the digital engagement role for Journeys.
• Communicate clearly with all team members and participate in technical platform discussions.
• Foster a culture of observability, monitoring performance and platform stability.

Skills

Communication skills

Campaign execution

Cross-functional collaboration

Analytical mindset

Marketing automation knowledge

Education

Bachelor's degree in technology or engineering or related discipline

Tools

Salesforce Marketing Cloud

Marketo

Adobe Experience Cloud

Oracle Eloqua

Blue Kai

Rocket Fuel

Trade Desk

Adobe Media Optimizer

DoubleClick

Job description

Description

The ideal candidate is a multi-channel marketing specialist who will deliver campaigns across digital and non-digital media. This role will partner directly with our US client’s business executives, marketing strategists, data scientists, and creative leads. This role will be responsible for multi-channel campaign execution including segmentation, design, and reporting. This role will build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints) - and perform the day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment.

• Excellent communication skills and ability to communicate with our clients in the US.
• 5+ years of consulting experience and/or Marketing project implementation experience.
• 2+ full life cycle projects with strong expertise Salesforce Marketing Cloud implementations.
• Additional experience with marketing automation platforms preferred (Marketo, Adobe Experience Cloud, Oracle Eloqua, etc.)
• Experience working with DMPs (Blue Kai, Rocket Fuel, Trade Desk, etc.)
• Experience working with DSPs (Adobe Media Optimizer, DoubleClick, Media Math).
• Salesforce Marketing Cloud Developer Certification preferred, with an understanding of how journeys function in Salesforce Journey Builder.
• Strong experiential knowledge of standard methodologies for email, direct mail, SMS, phone call/IVR, and mobile messaging.
• Experience working with marketing, sales and other key stakeholders to drive business success.
• Bachelor’s degree in technology or engineering or related discipline.

Responsibilities

• Collaborating effectively with agile matrixed teams at our clients in the US to drive successful campaign execution.
• Analyzing data from digital marketing programs to develop internal standard methodologies by proactively researching email and mobile engagement statistics.
• Conducting list segmentation and contact management using SQL.
• Proactively finding opportunities for process improvement and reducing execution complexity.
• Managing the digital engagement role for Journeys.
• Communicate clearly and effectively with all members of the team.
• Actively participate in all major technical discussions related to the platform.
• Create a culture of observability within the team, constantly keeping an eye on the performance and stability of the platform.