Salesforce Marketing Cloud (SFMC) Lead

Veriipro; Boca Raton (FL); On-site; USD 120,000 - 170,000; Full time

Job summary

Veriipro is seeking an senior Salesforce Marketing Cloud technical lead in Boca Raton to architect and deliver scalable SFMC solutions. You will oversee journeys, automations, and data extensions while guiding cross‑functional teams through design, development, and deployment.

The role demands deep SFMC expertise, multicloud architecture understanding, and strong stakeholder collaboration to drive enterprise marketing initiatives forward.

Qualifications

• 7+ years of experience with Salesforce Marketing Cloud (SFMC).
• 7+ years of hands-on experience with Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Audience Builder.
• 7+ years of development experience using AMPscript, SSJS, SQL, and HTML.
• 6+ years of experience in SFMC solution architecture and enterprise implementation.
• 6+ years of experience designing APIs and system integrations including Marketing Cloud Connect.
• 4+ years of experience with Salesforce CRM or related platforms.
• Strong understanding of multi-cloud architecture and enterprise integration patterns.

Responsibilities

• Serve as the technical lead and subject matter expert for SFMC initiatives.
• Architect scalable, secure SFMC solutions aligned with business needs.
• Provide hands-on technical leadership across SFMC studios and data extensions.
• Translate complex requirements into end-to-end technical designs.
• Design and develop personalized marketing communications using AMPscript/SSJS/SQL/HTML.
• Architect integrations using APIs and Salesforce ecosystem technologies.
• Assess SFMC architecture for performance, security, and scalability.
• Establish development standards, testing, and deployment procedures.
• Lead end-to-end delivery from requirements to production support.
• Collaborate with stakeholders to ensure successful delivery.

Skills

SFMC expertise

Journey Builder

Automation Studio

Email Studio

Mobile Studio

Audience Builder

AMPscript

SSJS

SQL

HTML

APIs

System integrations

Architecture design

Enterprise implementation

Full-stack development

Communication with stakeholders

Education

Bachelor's degree in Computer Science / IT / Engineering

Tools

Salesforce Marketing Cloud

Marketing Cloud Connect

Data Cloud

Salesforce CRM

APIs

.NET or similar

Job description

Key Responsibilities

• Serve as the technical lead and subject matter expert for Salesforce Marketing Cloud initiatives.
• Architect scalable, secure, and maintainable SFMC solutions aligned with business requirements and long‑term growth.
• Provide hands‑on technical leadership across Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Audience Builder.
• Translate complex business and marketing requirements into end‑to‑end technical designs and implementation plans.
• Design and develop personalized marketing communications using AMPscript, Server‑Side JavaScript (SSJS), SQL, HTML, and dynamic data extensions.
• Architect and implement integrations using APIs, Marketing Cloud Connect, Data Cloud, Salesforce CRM, and related ecosystem technologies.
• Assess existing SFMC architecture and identify opportunities to improve platform capabilities, performance, scalability, and maintainability.
• Establish development standards, architectural design patterns, testing methodologies, coding practices, and deployment procedures.
• Design and operationalize customer engagement frameworks, automated workflows, and cross‑channel communication capabilities.
• Establish platform governance across integrations, business processes, development practices, data management, and solution quality.
• Lead end‑to‑end technical delivery, including requirements gathering, solution architecture, development, testing, deployment, and production support.
• Evaluate the impact of Salesforce platform changes on upstream and downstream systems, integrations, and business processes.
• Collaborate with business stakeholders, marketing teams, developers, architects, and cross‑functional technology teams to ensure successful delivery.

Required Skills and Experience

• 7+ years of experience with Salesforce Marketing Cloud (SFMC).
• 7+ years of hands‑on experience with Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Audience Builder.
• 7+ years of development experience using AMPscript, SSJS, SQL, and HTML.
• 6+ years of experience in SFMC solution architecture, technical design, and enterprise implementation.
• 6+ years of experience designing and implementing APIs, system integrations, and Marketing Cloud Connect solutions.
• 4+ years of experience with Salesforce CRM or related Salesforce ecosystem platforms.
• Strong understanding of multi‑cloud architecture, enterprise integration patterns, and Salesforce ecosystem capabilities.
• Proven ability to design scalable enterprise solutions while considering platform limitations, performance, security, maintainability, and future growth.
• Experience with full‑stack development technologies, preferably .NET or similar programming frameworks.
• Experience evaluating the downstream and upstream impact of Salesforce changes across integrations, applications, data flows, and business processes.
• Strong knowledge of SFMC development best practices, data extensions, automation workflows, customer journey orchestration, and deployment processes.

Preferred Qualifications

• Salesforce Marketing Cloud Administrator Certification.
• Salesforce Marketing Cloud Developer Certification.
• Experience with Marketing Cloud Next.
• Experience with Salesforce Data Cloud and broader Salesforce ecosystem integrations.
• Experience implementing enterprise‑wide marketing automation frameworks and governance models.

Education

• Bachelor's degree in Computer Science, Information Technology, Engineering, or a related field, or equivalent professional experience.

Skills and Competencies

• Strong Salesforce Marketing Cloud architecture, development, and integration expertise.
• Excellent technical problem‑solving, analytical, and decision‑making skills.
• Ability to translate complex business requirements into scalable, reliable technical solutions.
• Strong understanding of Salesforce platform capabilities, limitations, security considerations, and best practices.
• Proven ability to establish technical processes, development frameworks, and architectural standards.
• Ability to manage multiple priorities, meet deadlines, and deliver in a fast‑paced environment.
• Excellent written and verbal communication skills, with the ability to engage technical and non‑technical stakeholders.
• Ability to evaluate information from multiple sources, reconcile conflicting requirements, identify dependencies, and recommend appropriate technical solutions.