Marketing Cloud Engagement Specialist

E Mortgage Capital, Inc. NMLS# 1416824; Santa Ana (CA); On-site; USD 95,000 - 120,000; Full time

Job summary

E Mortgage Capital, Inc. in Santa Ana is seeking a skilled Marketing Cloud Engagement Plus Specialist to own the build, execution, and optimization of our email and cross‑channel programs, from journey architecture to hands‑on automation setup.

You will design multi‑step journeys, manage AMPscript and dynamic content, handle MCE Plus features, and build dashboards to monitor open rates, CTR, conversions, and revenue attribution.

Qualifications

• Experience with Salesforce Marketing Cloud Engagement+ required.
• 3–5 years of hands-on Marketing Cloud experience.
• Strong SQL for data extensions and segmentation.
• Certification in Salesforce Marketing Cloud Email Specialist or Consultant is a plus.

Responsibilities

• Design, build, and manage multi-step journeys in Journey Builder.
• Develop and maintain automation workflows using Automation Studio (SQL, imports, file transfers).
• Write AMPscript and dynamic content rules for personalized messaging at scale.
• Configure and manage MCE Plus features including sending, IP warm-up, and deliverability monitoring.
• Handle platform administration tasks — data extensions, user management, sender authentication, and account health.
• Build and maintain reports and dashboards to track campaign KPIs: open rates, CTR, conversions, unsubscribes, and revenue attribution.
• Conduct A/B tests and translate results into actionable optimizations.
• Partner with data and analytics teams to ensure clean, reliable subscriber data flows into MCE.

Skills

Analytical mindset

Data-driven decision making

Cross-functional collaboration

Problem solving

Tools

Journey Builder

Automation Studio

Email Studio

Content Builder

AMPscript

SSJS

SQL

Deliverability best practices

Job description

About the Role

We’re looking for a skilled Marketing Cloud Engagement Plus Specialist to join our marketing team. In this role, you’ll own the build, execution, and optimization of our email and cross-channel marketing programs — from complex journey architecture to hands‑on automation setup. If you love the intersection of technical precision and data-driven strategy, this is your seat.

What You’ll Do

• Design, build, and manage multi‑step journeys in Journey Builder, including entry sources, decision splits, and goal tracking
• Develop and maintain automation workflows using Automation Studio (SQL, imports, file transfers)
• Write and maintain AMPscript and dynamic content rules to deliver personalized messaging at scale
• Configure and manage MCE Plus features including advanced sending, IP warm‑up strategies, and deliverability monitoring
• Handle platform administration tasks — data extensions, user management, sender authentication (SPF, DKIM, DMARC), and account health
• Build and maintain reports and dashboards to track campaign KPIs: open rates, CTR, conversions, unsubscribes, and revenue attribution
• Conduct A/B tests and translate results into actionable optimizations
• Partner with data and analytics teams to ensure clean, reliable subscriber data flows into MCE

What We’re Looking For

• 3–5 years of hands‑on experience with Salesforce Marketing Cloud Engagement+
• Proficiency in Journey Builder, Automation Studio, Email Studio, and Content Builder
• Strong AMPscript skills; familiarity with SSJS is a plus
• Experience with SQL for data extension queries and audience segmentation
• Solid understanding of email deliverability best practices
• Comfortable with MCE Plus admin setup — including business unit management, profile/publication lists, and send classifications
• Analytical mindset with experience pulling and interpreting campaign performance data
• Salesforce Marketing Cloud Email Specialist or Consultant certification is a plus