Synthetic Turf Specialist- Sales

Carbone Leadership; Florida; On-site; USD 45,000 - 55,000; Full time

Job summary

ForeverLawn Palm Beach is seeking a motivated Synthetic Turf Specialist to drive sales of premium turf solutions across residential, commercial, HOA, municipal, and sports projects in South Florida.

You’ll develop new business, manage leads, and guide clients to value over price, with products including K9Grass®, Playground Grass®, SportsGrass®, GolfGreens®, and LandScapes by ForeverLawn, all backed by strong warranties.

Qualifications

• Experience in synthetic turf, landscaping, or project-based sales preferred.
• Experience selling to homeowners, HOAs, builders, property managers, schools, municipalities, or commercial clients is a plus.
• Strong verbal and written communication skills.
• Ability to confidently sell premium, higher-priced solutions.
• Ability to measure job sites and understand basic site conditions.
• Proficiency with CRM tools and basic digital sales platforms.
• Professional appearance and customer-first mindset.
• Valid driver's license and reliable transportation.
• Ability to work some evenings or weekends as needed to meet client schedules.

Responsibilities

• Identify and engage potential clients through networking, referrals, HOA relationships, commercial partnerships, builders, landscape architects, property managers, municipalities, schools, pet facilities, and strategic relationships.
• Schedule and conduct site visits, assess project scope, measure accurately, identify client needs, document site conditions, and present tailored synthetic turf solutions.
• Recommend the right ForeverLawn product based on the application, including pet turf, playground turf, landscape turf, sports turf, putting greens, rooftop areas, courtyards, commercial spaces, and municipal projects.
• Create branded proposals emphasizing value, durability, warranty, drainage, safety, maintenance savings, aesthetics, and long-term ROI using our Value over Price framework.
• Maintain CRM accuracy, track follow-ups, document client communication, and nurture leads through the full sales cycle.
• Secure client commitment, signed agreement, and deposit, then coordinate with operations for a seamless project handoff and installation experience.
• Build relationships with homeowners, HOAs, builders, landscape architects, schools, municipalites, and referral partners to drive market development.
• Accurately track appointments, opportunities, follow-up activity, proposals, and sales results in the company CRM.

Skills

Sales experience

CRM proficiency

Verbal & written communication

Valid driver’s license

Premium product selling

Site measurement

Job description

*********Salary Base is $50,000 plus commission*********

Position Summary

Our client is seeking a motivated, high-integrity Synthetic Turf Specialist to drive sales of our premium synthetic turf solutions across residential, commercial, HOA, municipal, pet, playground, landscape, sports, and golf applications.

This role focuses on developing new business, managing qualified leads, and expanding ForeverLawn Palm Beach’s presence across South Florida. As the local leader in premium synthetic turf, our solutions often exceed $50,000 per project, requiring confidence in selling value over price and the ability to guide clients toward the right long-term solution.

You’ll be backed by best-in-class our clients systems, including K9Grass®, Playground Grass®, SportsGrass®, GolfGreens®, and LandScapes by our client, each designed for specific applications, durability, safety, drainage, aesthetics, and long-term performance. Our client is positioned as a premium provider with advanced product lines, certified installation, and strong warranties.

Key Responsibilities

Lead Generation & Prospecting: Proactively identify and engage potential clients through networking, referrals, outbound outreach, HOA relationships, commercial partnerships, builders, landscape architects, property managers, municipalities, schools, pet facilities, and strategic community relationships.

Sales Appointments: Schedule and conduct site visits, assess project scope, measure accurately, identify client needs, document site conditions, and present tailored synthetic turf solutions.

Product Consultation: Recommend the right ForeverLawn® product based on the application, including pet turf, playground turf, landscape turf, sports turf, putting greens, rooftop areas, courtyards, commercial spaces, and municipal projects.

Proposal Development: Create compelling, branded proposals emphasizing value, durability, warranty, drainage, safety, maintenance savings, aesthetics, and long-term ROI using our proven Value over Price framework.

Client Relationship Management: Maintain CRM accuracy, track follow-ups, document client communication, and nurture leads through the full sales cycle.

Closing & Handoff: Secure client commitment, signed agreement, and deposit, then coordinate with operations for a seamless project handoff and installation experience.

Market Development: Build relationships with homeowners, HOAs, builders, landscape architects, schools, pet facilities, commercial property managers, municipalities, luxury communities, and referral partners.

The Synthetic Turf Specialist will work toward the following sales performance goals:

• Achieve a goal of 10 qualified sales appointments per week.
• Maintain a 15% close rate on qualified sales opportunities.
• Generate additional sales through self-generated opportunities, including referrals, networking, prospecting, community outreach, strategic partnerships, and relationship development.
• Consistently build and maintain a healthy sales pipeline through company-provided leads and independent business-development activity.
• Accurately track appointments, opportunities, follow-up activity, proposals, and sales results in the company CRM.

Performance will be evaluated based on appointment activity, close rate, total sales revenue, self-generated opportunities, pipeline development, CRM compliance, and overall contribution to company growth.

Driven & Accountable: Self-motivated closer who thrives in a results-driven environment and takes ownership of pipeline performance.

Customer-Centric: Focused on solving customer problems, educating clients, and building trust through transparency and professionalism.

Confident in Premium Sales: Able to stand firm on value, protect margin, and articulate the long-term benefits of premium synthetic turf over lower-cost alternatives.

Outdoor & Design-Minded: Passion for landscaping, outdoor living, pets, playgrounds, sports, golf, or property improvement is a strong plus.

Team-Oriented: Works collaboratively with design, operations, installation crews, and leadership to ensure project success.

Detail-Oriented: Manages pipeline, measurements, follow-ups, proposal details, scheduling, and handoffs with accuracy and professionalism.

Qualifications

• Synthetic turf, landscaping, construction, outdoor living, home improvement, commercial sales, or project-based sales experience strongly preferred.
• Experience selling to homeowners, HOAs, builders, property managers, schools, municipalities, or commercial clients is a plus.
• Strong verbal and written communication skills.
• Ability to confidently sell premium, higher-priced solutions.
• Ability to measure job sites and understand basic site conditions.
• Proficiency with CRM tools and basic digital sales platforms.
• Professional appearance and customer-first mindset.
• Valid driver's license and reliable transportation.
• Ability to work some evenings or weekends as needed to meet client schedules.