Head of Creator & Influencer Strategy

twentysix; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

VML in New York is seeking a Group Director, Creator & Influencer to lead the creator and influencer practice for North American accounts and connect with global and partner teams. The role blends strategic advisory with hands-on delivery across brand, social, content, media, and commerce.

The ideal candidate has 10+ years in influencer strategy, experience managing enterprise programs, and a deep understanding of the creator lifecycle and governance.

Qualifications

• 10+ years in social, influencer, creator marketing or related fields.
• Experience leading complex creator/influencer programs for enterprise clients.
• Strong understanding of creator lifecycle and performance metrics.

Responsibilities

• Develop creator and influencer strategies for major North American clients.
• Translate client objectives into creator roles, audience strategies, and KPIs.
• Oversee end-to-end creator program delivery and quality standards.
• Guide team through sourcing, outreach, contracting, and content development.
• Partner with cross-functional teams to ensure scoped and governed influencer work.

Skills

Executive communication

Strategic thinking

Leadership

Client management

Cross-functional collaboration

Job description

VML in New York is seeking a Group Director, Creator & Influencer to lead the creator and influencer practice for North American accounts and connect with global and partner teams. The role blends strategic advisory with hands-on delivery across brand, social, content, media, and commerce.

The ideal candidate has 10+ years in influencer strategy, experience managing enterprise programs, and a deep understanding of the creator lifecycle and governance.