Student Recruitment Digital Marketing Specialist

Universal Technical Institute, Inc.; Phoenix (AZ); Remote; USD 50,000 - 65,000; Full time

Benefits offered by this job

Tuition Waiver: Enjoy a tuition waiver

Paid Time Off

Retirement Matching

Paid Parental Leave

Health, vision, and dental coverage

Pet Insurance

Health Plan Enrollment

Job summary

Universal Technical Institute, Inc. seeks a Digital Marketing Specialist to drive student recruitment through paid social, paid search, and online video campaigns. You will manage campaign setup, trafficking, QA, and performance monitoring to align with inquiries and enrollments.

The role includes collaboration with internal teams and external partners, asset delivery, tracking implementation, testing strategies, and CRO initiatives to continuously improve digital inquiry channels.

Qualifications

• Bachelor's degree in marketing, communications, or a related field (required).
• Minimum two (2) years of experience in digital marketing (required).
• Previous agency experience (preferred).
• Strong understanding of digital marketing platforms and principles (required).
• Proficiency with paid social advertising, paid search, and online video platforms (required).
• Understanding and experience in ClickUp or similar project management (preferred).
• Knowledge base and experience with Google Analytics (preferred).

Responsibilities

• Collaborate with agency team leads, internal creative, and content strategists to deliver and support all student acquisition campaigns across Google, Meta, TikTok, YouTube and others.
• Support digital media team in preparing, launching and oversight on online lead generation campaigns effectively from month-to-month and quarter to quarter.
• Lead on finalizing details prior to plan launch, and ensure that media plans are implemented properly, and run smoothly in-market.
• Ensure all project requests and sourcing details are properly in place with external agency partners.
• Work directly with copywriters and graphic designers to assist in the creation, review and approval of advertising materials for various digital media platforms.
• Coordinate the set-up of video assets with the agency for deployment of online video campaigns to attract potential student.
• Manage paid media landing page ecosystem and support CRO testing.
• Analyze campaign performance data to identify trends and opportunities for improvement.
• Assist in the development of digital marketing strategies to meet student recruitment goals.
• Stay up to date with digital marketing trends and best practices to ensure the institute remains competitive in the digital landscape.
• Strives to build internal expertise in key media channels through building knowledge over time.
• Socializes media plan analysis and results to Marketing Department team members on an ongoing basis.
• Other duties as assigned.

Skills

Paid social

Paid search

Online video

Campaign analytics

Communication

Education

Bachelor's degree in marketing, communications, or a related field

Tools

ClickUp

Google Analytics

Job description

Universal Technical Institute, Inc. seeks a Digital Marketing Specialist to drive student recruitment through paid social, paid search, and online video campaigns. You will manage campaign setup, trafficking, QA, and performance monitoring to align with inquiries and enrollments.

The role includes collaboration with internal teams and external partners, asset delivery, tracking implementation, testing strategies, and CRO initiatives to continuously improve digital inquiry channels.