Remote CRO Specialist: Landing Page Conversions Expert

Universal Technical Institute, Inc.; Phoenix (AZ); Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Tuition Waiver

Paid Time Off

Retirement Matching

Paid Parental Leave

Health, vision, dental

Job summary

Universal Technical Institute, Inc. is seeking a CRO Specialist to improve inquiry rates on paid media landing pages. You will test and implement optimization strategies using behavioral analytics, A/B testing tools, and funnel data.

Reporting to the CRO Manager, you will evaluate pages, synthesize user research, and manage initiatives with a focus on evidence-based improvements and measurable results.

Qualifications

• Bachelor’s degree in marketing or related field or equivalent experience.
• Minimum of three years of experience in CRO, digital marketing, or performance UX.
• Hands-on A/B testing experience.
• Prior agency experience preferred.
• Proficient with GA4 and behavioral analytics tools.

Responsibilities

• Execute landing page optimization initiatives.
• Analyze analytics, behavioral data and paid-media performance.
• Maintain experimentation backlog and decision records.
• Coordinate UX design, development, QA, and launch.
• Prepare slide decks communicating findings and next steps.

Skills

A/B testing

Behavioral analytics

Cross-functional collaboration

Clear communication

Problem solving

Education

Bachelor’s degree in marketing or related field

Tools

HTML/CSS/JavaScript

GA4

Hotjar/Contentsquare

Optimizely/VWO/Uniform

Job description

Universal Technical Institute, Inc. is seeking a CRO Specialist to improve inquiry rates on paid media landing pages. You will test and implement optimization strategies using behavioral analytics, A/B testing tools, and funnel data.

Reporting to the CRO Manager, you will evaluate pages, synthesize user research, and manage initiatives with a focus on evidence-based improvements and measurable results.