Enrollment Marketing Lead — Multi-Channel Campaigns

Illinois-Institute-of-Technolog; Chicago (IL); Presencial; USD 65 000 - 75 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, dental, vision coverage

403(b) retirement plan with match

Tuition assistance programs

Resumo da oferta

Illinois Institute of Technology seeks an Assistant Director of Enrollment Marketing to lead data-driven, multichannel campaigns that advance undergraduate and graduate enrollment goals. You will manage recruitment communications, CRM-based initiatives, analytics, and project management while partnering with Enrollment Management, Marketing and Communications, campus partners, and external vendors.

You will develop prospective student communication strategies across channels, use data to

Qualificações

• Bachelor's degree required.
• Minimum of two years of relevant professional marketing experience.
• Experience developing or executing multi-channel marketing or communications campaigns.
• Experience working with digital communications, email marketing, web content, or related marketing platforms.
• Demonstrated ability to manage multiple projects, deadlines, and stakeholders simultaneously.
• Ability to analyze campaign data and translate results into actionable recommendations.
• Strong written, verbal, organizational, and interpersonal communication skills.
• Experience working in higher education, enrollment management, admissions, student recruitment, or a related environment.
• Experience using a CRM platform, preferably Slate.
• Knowledge of enrollment marketing strategies and prospective student communication journeys.

Responsabilidades

• Execute integrated enrollment marketing campaigns across email, web, digital advertising, social media, print, and SMS channels.
• Manage prospective student communication plans and recruitment journeys within CRM platforms such as Slate.
• Collaborate with Enrollment Management teams to support recruitment events, campus visits, counselor engagement, application campaigns, and other enrollment initiatives.
• Develop, schedule, and deploy enrollment communications while ensuring consistency with university brand standards and applicable accessibility requirements.
• Monitor campaign performance and prepare regular reports on key performance indicators, including inquiry generation, conversion rates, engagement metrics, and enrollment outcomes.
• Assist with lead-generation initiatives, list acquisitions, and partnerships with college search and planning organizations.
• Coordinate content development with Marketing and Communications, including landing pages, emails, digital advertisements, video, print collateral, and other recruitment materials.
• Manage project timelines, workflows, vendor relationships, and deliverables to ensure projects are completed accurately and on schedule.
• Support enrollment marketing budget tracking and return-on-investment analysis.
• Train and support staff and campus partners on enrollment marketing tools, communications, processes, and best practices.
• Develop and maintain documentation of enrollment marketing processes, workflows, and standards.
• Perform other duties as assigned in support of Enrollment Management and university objectives.

Conhecimentos

Marketing experience

Multi-channel campaigns

CRM experience

Data analysis

Communication skills

Project management

Higher education experience

Formação académica

Bachelor's degree

Ferramentas

Slate CRM

Descrição da oferta de emprego

Illinois Institute of Technology seeks an Assistant Director of Enrollment Marketing to lead data-driven, multichannel campaigns that advance undergraduate and graduate enrollment goals. You will manage recruitment communications, CRM-based initiatives, analytics, and project management while partnering with Enrollment Management, Marketing and Communications, campus partners, and external vendors.

You will develop prospective student communication strategies across channels, use data to