Strategist, Financial Services Growth & Strategy

Ashurst Perkins Coie Group; Washington (District of Columbia); On-site; USD 121,000 - 187,000; Full time

Benefits offered by this job

Annual discretionary bonus

401(k) plan

Medical, dental, and vision insurance

Paid time off 20 days annually

Parental leave

Up to 10 paid holidays

Family care benefits

Job summary

Ashurst Perkins Coie US LLP is seeking a Strategist to support the development and execution of strategic marketing and business development initiatives for the Financial Services Sector. You’ll partner with sector leaders to translate goals into campaigns, strengthen client relationships, and identify revenue opportunities across Marketing and other business services teams.

With eight+ years in marketing or strategy, you’ll guide thought leadership, client-facing events, and data-driven

Qualifications

• 8+ years in legal or professional services marketing, business development, or strategy with leadership impact.
• Bachelor’s degree.
• Ability to translate market insights into actionable recommendations.
• Strong communication and relationship-building skills.
• Excellent organizational and project-management abilities.
• Experience mentoring colleagues and collaborating with senior stakeholders.
• Proficiency with Microsoft Office; familiarity with marketing tech platforms and data analysis.
• Willingness to travel.

Responsibilities

• Contribute to the development and lead the execution of annual marketing and business development plans for the Financial Services Sector, including budgets, strategic priorities, and growth objectives.
• Translate sector goals into actionable marketing initiatives with defined deliverables, timelines, and key performance indicators, including annual event priorities aligned with target clients and prospects.
• Partner with sector leaders to provide strategic recommendations informed by market research, client feedback, and competitive intelligence.
• Serve as an advisor to lawyers, providing guidance on marketing opportunities, client engagement strategies, and business development priorities.
• Monitor developments across the financial services industry, identifying emerging trends, competitive activity, and opportunities to strengthen the firm’s market position.
• Manage the development of sector-focused thought leadership, targeted campaigns, and client-facing events in collaboration with sector and practice leadership.
• Support business development and pursuit strategies for financial services clients and prospects, including pitch and proposal development and responses to RFPs and RFIs.
• Identify opportunities for cross-practice and cross-sector collaboration to expand client relationships and generate new business opportunities.
• Coordinate directory and award submissions aligned with sector objectives and the firm’s market positioning.
• Collaborate with Marketing colleagues and business services teams to deliver cohesive, integrated, and effective marketing initiatives.
• Encourage knowledge sharing across the practices and sectors serving financial services clients to strengthen collaboration and identify opportunities.
• Incorporate Voice of the Client insights, market intelligence, and competitive research into strategic planning and marketing execution.
• Track and report on key performance metrics, return on investment, and progress toward strategic goals, recommending adjustments based on data, client feedback, and business outcomes.
• Mentor and guide Specialists and other team members, supporting professional development and fostering a high‑performing, client‑focused environment.
• Adopt and promote marketing technologies and tools to improve operational efficiency, enhance client value, and support continuous improvement.
• Perform other duties as assigned and maintain availability during scheduled working hours and as needed.

Skills

Marketing strategy

Business development

Strategic planning

Leadership

Education

Bachelor's degree

Tools

Salesforce

Foundation

Microsoft Office

Job description

Ashurst Perkins Coie US LLP is seeking a Strategist to support the development and execution of strategic marketing and business development initiatives for the Financial Services Sector. You’ll partner with sector leaders to translate goals into campaigns, strengthen client relationships, and identify revenue opportunities across Marketing and other business services teams.

With eight+ years in marketing or strategy, you’ll guide thought leadership, client-facing events, and data-driven