Strategic TV & Digital Advertising Executive

Comcast Resume; Southfield (MI); On-site; USD 65,000 - 95,000; Full time

Job summary

Comcast Advertising is driving the TV advertising industry forward with data, technology, and premium video content. The role focuses on local, regional, and national brands, crafting data-informed media plans and maintaining strong client relationships across multiple screens.

You will lead cross-functional collaboration to ensure successful campaign delivery, forecast outcomes, and optimize performance using attribution insights.

Qualifications

• 2-5 years of relevant work experience.
• High School Diploma / GED required.

Responsibilities

• Prospect, develop and maintain local client relationships within territory to hit revenue targets.
• Analyze client needs and design data-informed, multi-platform advertising strategies.
• Present and execute customized media plans aligned to business objectives.
• Collaborate cross-functionally to ensure successful campaign execution and delivery.
• Maintain accurate forecasting, reporting and pipeline tracking.
• Use attribution insights to optimize campaigns and support consultative selling.
• Prioritize territory and accounts based on local market dynamics.
• Apply cross-platform media planning across TV, streaming, and digital channels.
• Track campaign performance and interpret reporting insights.
• Develop proposals and deliver effective client presentations.
• Handle objections and resolve client challenges.
• Manage relationships and build client trust.
• Communicate effectively with clients and internal teams.
• Exercise independent judgment in matters of significance.

Skills

Advertising

Consultative Selling

Critical Thinking

Customer Experience

New Business Sales

Strategic Selling

Education

High School Diploma / GED

Job description

Comcast Advertising is driving the TV advertising industry forward with data, technology, and premium video content. The role focuses on local, regional, and national brands, crafting data-informed media plans and maintaining strong client relationships across multiple screens.

You will lead cross-functional collaboration to ensure successful campaign delivery, forecast outcomes, and optimize performance using attribution insights.