Strategic Trade & Brand Growth Manager

Southern Glazer's Wine & Spirits; Richmond (VA); On-site; USD 85,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

401(k) plan

Tuition assistance

Wellness program

Parental leave

Vacation accrual

Paid sick leave

Job summary

Southern Glazer's Wine & Spirits in Richmond, VA seeks a marketing-focused professional to act as the primary liaison between the local market and designated suppliers. You will develop strategic direction for supplier priorities to maximize volume and value through optimal resources and brand standards.

You will create field marketing programs, plan and evaluate promotions, and deliver comprehensive brand plans to management.

Qualifications

• Bachelor's degree in a related field or equivalent combination of education and experience.
• Five years of relevant experience.
• Able to obtain and meet industry licensing requirements as needed.
• Must possess a valid driver license and auto-liability insurance by state laws.
• Overnight travel as required.
• Good knowledge of Commercial Finance and Pricing practices.
• Knowledge of applicable state regulations and adult beverage market dynamics.
• Proficient with standard office software and business applications.
• Strong analytical, verbal, and written communication skills.

Responsibilities

• Create marketing programs for use in the field and present new ideas and efficiencies.
• Plan, execute and evaluate sales, promotions, and marketing of brands.
• Deliver marketing brand plans to management teams.
• Lead Supplier Planning Initiatives and coordinate with SGWS leadership.
• Ensure all retail programs align with standards and tracking by coordinating with Pricing, BI, and Finance.
• Set program objectives and measure ROI with a KPI scorecard.
• Oversee funds related to local marketing and brand planning.
• Utilize analytics tools to identify market opportunities and trends.

Skills

Five years of relevant experience

Analytical skills

Verbal and written communication

Interpersonal skills

Project management

Wine and spirits knowledge

Education

Bachelor's degree in a related field

Job description

Southern Glazer's Wine & Spirits in Richmond, VA seeks a marketing-focused professional to act as the primary liaison between the local market and designated suppliers. You will develop strategic direction for supplier priorities to maximize volume and value through optimal resources and brand standards.

You will create field marketing programs, plan and evaluate promotions, and deliver comprehensive brand plans to management.