Trade Development Leader: Drive Market Strategy

Southern Glazer's Wine & Spirits; New Orleans (LA); On-site; USD 90,000 - 130,000; Full time

Job summary

Southern Glazer's Wine & Spirits in New Orleans seeks a Marketing & Supplier Strategy lead to coordinate local market programs and supplier priorities. You will plan promotions, manage brand initiatives, and drive cross-functional collaboration to grow the business.

Lead supplier planning, analyze brand performance with Tableau, EzFocus, and related tools, and ensure programs stay aligned with corporate standards and regional goals.

Qualifications

• Bachelor’s degree in a related field; or an equivalent combination of education and experience
• Five years of relevant experience
• Ability to obtain and meet industry licensing requirements as needed
• Must possess a valid driver license and auto-liability insurance as per state laws
• Overnight travel as required
• Good knowledge of Commercial Finance and Pricing practices
• Knowledge of state regulations and adult beverage market dynamics
• Proficient with word processing, spreadsheets, databases and presentation software
• Strong interpersonal skills to work with all levels of the organization
• Understanding of wine and spirits including regions/varietals and food pairing
• Ability to manage multiple projects/priorities on tight deadlines
• Strong analytical, verbal, and written communication skills

Responsibilities

• Create marketing programs for use in the field and present new ideas to leadership
• Plan, execute and evaluate sales, promotions, and marketing of brands
• Deliver marketing brand plans to management teams
• Lead Supplier Planning Initiatives including supplier meetings and business reviews
• Ensure retail programs align with standards and track with regional reporting
• Set program objectives and measure ROI with KPI scorecards
• Align brand pricing and gross profit to strategy by channel
• Oversee funds related to local marketing and brand planning
• Use analytic tools to identify market opportunities and trends

Skills

Analytical skills

Verbal & written communication

Team leadership

Cross-functional collaboration

Education

Bachelor’s degree in related field

Tools

Tableau

ACD

EzFocus

MS Office

Job description

Southern Glazer's Wine & Spirits in New Orleans seeks a Marketing & Supplier Strategy lead to coordinate local market programs and supplier priorities. You will plan promotions, manage brand initiatives, and drive cross-functional collaboration to grow the business.

Lead supplier planning, analyze brand performance with Tableau, EzFocus, and related tools, and ensure programs stay aligned with corporate standards and regional goals.