Strategic Trade Development Lead

Southern Glazer's Wine & Spirits; Salt Lake City (UT); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical and prescription drug coverage

Dental and vision plans

401(k) plan

Tuition assistance

Job summary

Southern Glazer’s Wine & Spirits is seeking a results‑driven marketing professional in Salt Lake City to shape local supplier relationships and drive brand programs. You will develop strategic plans, manage promotions, and deliver actionable insights to leadership.

Responsibilities include leading supplier initiatives, coordinating pricing and profitability, and using tools like Tableau and EzFocus to analyze market dynamics. Strong communication and project management are essential.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• Five years of relevant experience.
• Industry licensing requirements as needed.
• Valid driver license; auto-liability insurance as required by state laws.
• Overnight travel as required.
• Knowledge of Commercial Finance and Pricing practices.

Responsibilities

• Create marketing programs for field use, present new ideas, and obtain senior leadership buy-in.
• Plan, execute and evaluate sales, promotions, and marketing of brands.
• Deliver marketing brand plans to management teams.
• Lead Supplier Planning Initiatives, including supplier meetings and business review planning with SGWS leadership.
• Ensure retail programs align with standards; coordinate with Pricing, BI, and Finance.
• Set program objectives and measure ROI with a KPI scorecard.
• Ensure pricing and gross profit align to strategy by channel.
• Oversee funds related to local marketing and brand planning.
• Use analytics tools to identify local market intelligence and opportunities.

Skills

Analytical skills

Verbal communication

Written communication

Interpersonal skills

Project management

Wine & spirits knowledge

Education

Bachelor’s degree or equivalent

Tools

Tableau

ACD

EzFocus

Job description

Southern Glazer’s Wine & Spirits is seeking a results‑driven marketing professional in Salt Lake City to shape local supplier relationships and drive brand programs. You will develop strategic plans, manage promotions, and deliver actionable insights to leadership.

Responsibilities include leading supplier initiatives, coordinating pricing and profitability, and using tools like Tableau and EzFocus to analyze market dynamics. Strong communication and project management are essential.