Wine Trade Development Manager – Growth & Brand Programs

Southern Glazer's Wine & Spirits; Washington; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical and prescription coverage

Dental and vision plans

401(k) plan with company match

Tuition assistance

Wellness program

Job summary

Southern Glazer's Wine & Spirits is seeking a Marketing Manager to serve as the primary liaison between the local market and suppliers, developing strategic direction to meet volume and value targets.

You will create and implement marketing programs, plan promotions, evaluate results, manage budgets, and lead a team to deliver compelling brand plans with strong ROI across multiple channels.

Qualifications

• Bachelor’s degree in a related field; or an equivalent combination of education and experience.
• Five years of relevant experience.
• Able to obtain and meet industry licensing requirements as needed.
• Must possess a valid driver license and secure auto-liability insurance by state laws.
• Overnight travel as required.
• Good knowledge of Commercial Finance and Pricing practices.
• Knowledge of applicable state regulations and adult beverage market dynamics.
• Proficient with standard business software (word processing, spreadsheets, databases, presentation software, email).
• Interpersonal skills to build relationships at all levels.
• Understanding of wine and spirits including regions/varietals and pairing techniques.
• Ability to manage multiple projects/priorities under tight deadlines.
• Strong analytical, verbal, and written communication skills.

Responsibilities

• Create marketing programs for use in the field, present new program ideas, and obtain senior leadership buy-in.
• Plan, execute and evaluate sales, promotions, and marketing of brands.
• Deliver marketing brand plans to management teams.
• Lead Supplier Planning Initiatives, including supplier meetings and planning with SGWS leadership.
• Ensure all retail programs align with pricing, BI, and finance standards.
• Set program objectives and measure ROI with a KPI scorecard.
• Ensure brand pricing and gross profit is aligned to strategy by channel.
• Oversee funds related to local marketing and brand planning.
• Utilize analytics tools (Tableau, ACD, EzFocus) to identify market opportunities.
• Familiarize with competition and stay updated on market trends.

Skills

Analytical thinking

Strategic planning

Cross-functional collaboration

Verbal communication

Written communication

Education

Bachelor’s degree in business/marketing or related field

Tools

Tableau

ACD

EzFocus

Job description

Southern Glazer's Wine & Spirits is seeking a Marketing Manager to serve as the primary liaison between the local market and suppliers, developing strategic direction to meet volume and value targets.

You will create and implement marketing programs, plan promotions, evaluate results, manage budgets, and lead a team to deliver compelling brand plans with strong ROI across multiple channels.