Strategic Sponsorship Growth Manager

Learfield; United States; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance

Flexible Paid Time Off

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield is seeking a motivated sponsorship sales professional to grow its collegiate partnerships. You will manage existing client relationships and drive new business, owning the full sales cycle from prospecting through renewal.

Collaborate with university partners and internal teams to deliver campaigns across digital, social, broadcast, in-venue and experiential platforms, while meeting revenue goals and maintaining CRM records.

Qualifications

• 4+ years of sales experience with a focus on client relationships.
• Ability to manage multiple priorities and meet sales goals.
• Strong communication and presentation skills with a customer-first approach.
• Comfort navigating CRM systems and working within a performance-driven sales environment.
• Ability to work evenings and weekends as needed for game days and events.

Responsibilities

• Meet and/or exceed revenue goals by developing and selling integrated sponsorship packages.
• Manage a defined book of business, including full sales cycle ownership for renewals and new business deals.
• Build, present, and negotiate proposals across digital, social, broadcast, in-venue, and experiential platforms.
• Develop relationships with local, regional, and national partners to highlight the value of collegiate sponsorships.
• Build and maintain strong relationships with university partners, athletic department staff, corporate sponsors and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university.
• Collaborate with internal teams to execute partner deliverables in alignment with contract terms and brand standards.
• Maintain accurate records of sales activity and pipeline progress in CRM systems.
• Support the development of year-end recaps and participate in renewal planning discussions.
• Attend and contribute to game day operations and client hospitality events, including occasional nights and weekends.
• Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms.
• Perform other related duties as required.

Skills

Client relationships

Revenue growth

Sales strategy

CRM proficiency

Education

Bachelor’s degree

Tools

CRM systems

Job description

Learfield is seeking a motivated sponsorship sales professional to grow its collegiate partnerships. You will manage existing client relationships and drive new business, owning the full sales cycle from prospecting through renewal.

Collaborate with university partners and internal teams to deliver campaigns across digital, social, broadcast, in-venue and experiential platforms, while meeting revenue goals and maintaining CRM records.