Sponsorship Growth Director

Learfield; Dunbrook (AL); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account

Life Insurance

Paid Time Off

Parental Leave

Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield seeks a strategic, results-driven sponsorship sales leader to oversee a high-performing team focused on university partnerships and revenue growth. You will guide the development of integrated sponsorship solutions across digital, social, in-venue, broadcast, and experiential platforms.

You will drive new business and renewals, lead proposals, and align inventory strategy with university stakeholders while representing Learfield across local, regional, and national opportunities.

Qualifications

• 10+ years of sales experience, with at least 3+ years in a leadership capacity.
• Proven success driving revenue growth and managing high-performing sales teams.
• Ability to craft integrated marketing strategies that align with client and university objectives.
• Strong interpersonal and negotiation skills, with experience influencing executive-level decision makers.
• Excellent communication, organization, and presentation skills.
• Proficiency in Microsoft Office and CRM platforms.

Responsibilities

• Lead a team of sellers responsible for achieving individual and team revenue goals.
• Drive new business and strategic renewals by developing creative, integrated sponsorship opportunities across digital, social, in-venue, broadcast, and experiential platforms.
• Set annual revenue targets, track progress, and manage performance across a diverse team.
• Develop and deliver high-quality proposals and presentations to local, regional, and national brands.
• Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university.
• Partner with property leadership to create and manage inventory strategy and pricing.
• Recruit, coach, and develop sales talent to elevate performance and support long-term team growth.
• Identify emerging trends in sports marketing and bring forward new ideas to maximize impact.
• Represent the property in high-visibility meetings, hospitality events, and game day activations (including nights and weekends as needed).
• Foster a culture of accountability, collaboration, and innovation across the team.

Skills

Sales leadership

Revenue growth

Strategic partnerships

Client relationships

Negotiation

Education

Bachelor's degree

Tools

CRM platforms

Microsoft Office

Job description

Learfield seeks a strategic, results-driven sponsorship sales leader to oversee a high-performing team focused on university partnerships and revenue growth. You will guide the development of integrated sponsorship solutions across digital, social, in-venue, broadcast, and experiential platforms.

You will drive new business and renewals, lead proposals, and align inventory strategy with university stakeholders while representing Learfield across local, regional, and national opportunities.