Sponsorship Growth & Partnerships Manager

100 LEARFIELD; Norman (OK); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

401(k) + Match

Parental Leave

20 Paid Holidays

Short/Long Term Disability

Job summary

LEARFIELD, a leading college athletics media and sponsorship company, is seeking a motivated sponsorship sales professional to drive revenue growth through renewals and new business. In this role you will manage client relationships, build a robust pipeline, and execute partner deliverables in collaboration with university stakeholders.

You will present integrated sponsorship proposals across digital, broadcast, and in-venue platforms, negotiate terms, and maintain CRM records.

Qualifications

• 4+ years of sales experience with a focus on building and maintaining client relationships.
• Ability to manage multiple priorities and meet/exceed sales goals.
• Strong communication and presentation skills with a customer-first approach.
• Comfort navigating CRM systems and working within a performance-driven sales environment.
• Ability to work evenings and weekends as needed for game days and events.

Responsibilities

• Meet and/or exceed assigned revenue goals by developing and selling integrated sponsorship packages.
• Manage a defined book of business, including full sales cycle ownership for renewals and new business deals.
• Build, present, and negotiate proposals across digital, social, broadcast, in-venue, and experiential platforms.
• Develop relationships with local, regional, and national partners to highlight the value of collegiate sponsorships.
• Build and maintain strong relationships with university partners, athletic department staff, corporate sponsors and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university.
• Collaborate with internal teams to execute partner deliverables in alignment with contract terms and brand standards.
• Maintain accurate records of sales activity and pipeline progress in CRM systems.
• Support the development of year-end recaps and participate in renewal planning discussions.
• Attend and contribute to game day operations and client hospitality events, including occasional nights and weekends.
• Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms.

Skills

Sales experience

Client relationships

Communication

CRM proficiency

Presentation skills

Education

Bachelor’s degree

Tools

CRM systems

Job description

LEARFIELD, a leading college athletics media and sponsorship company, is seeking a motivated sponsorship sales professional to drive revenue growth through renewals and new business. In this role you will manage client relationships, build a robust pipeline, and execute partner deliverables in collaboration with university stakeholders.

You will present integrated sponsorship proposals across digital, broadcast, and in-venue platforms, negotiate terms, and maintain CRM records.