Strategic SDR: Engage Executives & Build Pipeline

Industry Analysts, Inc.; Madison (WI); Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

Gift card rewards

Time off and holidays

Education reimbursement

Retirement plans

Health, disability, life, dental, and視

Job summary

Industry Analysts, Inc. is seeking a Sales Development Representative to identify, engage, and qualify prospective clients to generate pipeline for the sales organization.

The role focuses on outbound/inbound prospecting, initiating executive-level conversations, and presenting Impact’s technology and managed services solutions to address business challenges. The ideal candidate is consultative, metric-driven, and thrives in a fast-paced sales environment.

Qualifications

• Experience in sales development or outbound lead generation.
• Proven experience with outbound cold calling and high-volume prospecting.
• Strong verbal and written communication with executive audiences.
• Experience using CRM systems and sales engagement platforms such as Salesforce, SalesLoft, Outreach, or similar tools.
• Ability to articulate business challenges across multiple industries.
• Self-motivated, results-oriented in a fast-paced environment.

Responsibilities

• Prospect and qualify new business opportunities through outbound calling, email, and sales engagement platforms.
• Initiate and secure meetings with VP- and C-level decision makers while advancing Director-level conversations to executive stakeholders.
• Generate a consistent volume of completed and qualified sales meetings to support monthly pipeline targets.
• Conduct discovery conversations to uncover business challenges and align Impact solutions to prospect needs.
• Collaborate with assigned Account Executives to ensure smooth handoff of qualified opportunities.
• Maintain accurate and timely activity, notes, and follow-ups within the CRM system.
• Leverage intent data, sales intelligence, and sequencing tools to drive targeted outreach.
• Build and nurture professional relationships through consistent, value-driven follow-up communication.

Skills

Sales development

Outbound calling

Executive outreach

Communication skills

Problem understanding

Driven and motivated

Tools

Salesforce

SalesLoft

Outreach

Job description

Industry Analysts, Inc. is seeking a Sales Development Representative to identify, engage, and qualify prospective clients to generate pipeline for the sales organization.

The role focuses on outbound/inbound prospecting, initiating executive-level conversations, and presenting Impact’s technology and managed services solutions to address business challenges. The ideal candidate is consultative, metric-driven, and thrives in a fast-paced sales environment.