Strategic Pricing & Monetization Lead – Tech Products

Kforce Inc; McLean (VA); On-site; USD 150,000 - 190,000; Full time

Job summary

Kforce Inc. in McLean, VA seeks a Market Product Pricing Lead to shape pricing, packaging, and monetization for technology products.

You will translate complex capabilities into scalable offerings, define pricing metrics, and lead cross-functional collaboration with product, engineering, sales, and finance to optimize profitability. You will evaluate pricing models, support go-to-market launches, and use market data to refine pricing strategies over time, balancing customer value with business

Qualifications

• Enterprise product pricing experience within a technology environment.
• Experience pricing software and/or hardware products, not just services.
• Cross-functional collaboration with Product, Engineering, Sales, Legal/Contracts, Finance, and/or Supply Chain.
• Hands-on experience with pricing models and analysis.
• Experience with CPQ/CRM/ERP systems (Salesforce CPQ, HubSpot, Dynamics).
• Strong pricing strategy, product packaging, and monetization expertise.
• Understanding of full product sales lifecycle including GTM, renewals, and upsell.
• Senior-level professional who is proactive and able to work independently.

Responsibilities

• Develop and implement pricing, packaging, and monetization strategies for technology products and solutions.
• Translate technical capabilities into scalable, commercially viable offerings.
• Establish pricing metrics, core units, tiers, bundles, add-ons, and expansions.
• Evaluate pricing models: fixed-fee, subscription, usage-based, hybrid, etc.
• Determine standalone vs addon offerings and broader solution components.
• Analyze segments, willingness to pay, demand, and competitive positioning.
• Develop pricing models, cost analyses, forecasts, and business cases.
• Balance customer value with delivery costs, procurement, and profitability.
• Collaborate with product, engineering, sales, finance, contracts, delivery, and operations to validate pricing.
• Support launches, GTM, sales enablement, and executive recommendations.
• Refine pricing strategies using market research and performance data.

Skills

Pricing strategy

Product monetization

Cross-functional collaboration

Pricing models

Go-to-market understanding

Independent worker

Ambiguity navigation

Tools

Salesforce CPQ

HubSpot

Microsoft Dynamics

Job description

Kforce Inc. in McLean, VA seeks a Market Product Pricing Lead to shape pricing, packaging, and monetization for technology products.

You will translate complex capabilities into scalable offerings, define pricing metrics, and lead cross-functional collaboration with product, engineering, sales, and finance to optimize profitability. You will evaluate pricing models, support go-to-market launches, and use market data to refine pricing strategies over time, balancing customer value with business