Strategic Partner Activation Lead

Amazon Web Services (AWS); Austin (TX); On-site; USD 148,000 - 200,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon Development Center U.S., Inc. in the United States (Austin, TX) is seeking a Partner Enablement & Activation Lead within AWS AAIS to design and execute partner enablement programs that scale across the portfolio.

You will build content frameworks, campaigns, and self-service experiences, coordinating with GTM, Marketing, and field teams to activate and grow partners while maintaining alignment with Partner Central.

Qualifications

• Experience developing strategies that influence leadership decisions at the organizational level.
• Experience managing programs across cross functional teams, building processes and coordinating release schedules.
• Experience presenting to both technical and non-technical executive audiences.
• 5+ years of developing, negotiating and executing business agreements experience.
• Experience in partner marketing designing and building demand generation programs and events.

Responsibilities

• Define and maintain the partner launch bill of materials for each AAIS service and for AAIS as a whole (messaging, sales plays, funding, technical docs, enablement resources)
• Develop partner-facing enablement content: sales plays, use case one-pagers, proof points, discovery guides, and vertical deep-dives
• Design and run activation campaigns with measurable outcomes, with the goal of increasing overall partner health and readiness as measured by our Partner Health Score
• Own scaled partner marketing and communications: outreach campaigns, event comms, email series, and partner newsletter content across 3P and AWS-sponsored events
• Build and maintain digital showrooms and self-service content experiences across the portfolio, structured for both human use and AI retrieval
• Operationalize the partner onboarding framework across services: MAP inclusion, PRM readiness, competency pathways, and training materials
• Serve as coordination point for partner activation across AAIS services, reducing fragmentation between enablement, events, and partner programs, and interlock with peer organizations.
• 'Partnerize' GTM Acceleration team content - Collaborate with GTM Acceleration team and Marketing to adapt internal field activation content for Partner Central, remove sensitive information, and ensure alignment with field activation messaging.
• Enable AWS field teams on partner value - Conduct quarterly enablement sessions featuring partners and Partner BD representatives using GTM Acceleration team frameworks, establish monthly enablement cadence, and organize bi-weekly Partner Enablement sessions for Sales Team.

Skills

Strategy development

Cross-functional leadership

Executive presentations

Business agreements

Partner marketing & events

Education

Bachelor's degree

MBA

Job description

Amazon Development Center U.S., Inc. in the United States (Austin, TX) is seeking a Partner Enablement & Activation Lead within AWS AAIS to design and execute partner enablement programs that scale across the portfolio.

You will build content frameworks, campaigns, and self-service experiences, coordinating with GTM, Marketing, and field teams to activate and grow partners while maintaining alignment with Partner Central.