Partner Activation & Enablement Lead

Amazon Web Services (AWS); New York (NY); On-site; USD 163,000 - 220,000; Full time

Job summary

AWS AAIS is on a mission to make AI real for enterprises, building and deploying production AI solutions. We are seeking a Senior Partner Enablement Manager to design and execute partner activation programs across the AAIS portfolio, creating scalable frameworks, content architectures, and campaigns that convert awareness into measurable business impact.

This role connects service teams, marketing, field activation, and the Partner GTM org to ensure every engagement reflects the full breadth of

Qualifications

• Bachelor's degree required; MBA preferred.
• Experience influencing leadership decisions and organizational strategy.
• Proven ability to manage cross-functional programs and release schedules.
• Experience presenting to executive audiences, technical and non-technical.
• 5+ years negotiating and executing business agreements.
• Experience in partner marketing, demand generation and events.

Responsibilities

• Define and maintain the partner launch bill of materials for AAIS services and the portfolio.
• Develop partner-facing enablement content: sales plays, use case one-pagers, proof points, discovery guides.
• Design and run activation campaigns with measurable outcomes and partner health metrics.
• Own scaled partner marketing and communications across events and partner newsletters.
• Build and maintain digital showrooms and self-service content experiences.
• Operationalize the partner onboarding framework across services: MAP, PRM readiness, competency paths.
• Coordinate partner activation across AAIS services and interlock with peers.
• Collaborate with GTM Acceleration to adapt content for Partner Central and messaging alignment.
• Lead quarterly enablement sessions with Partner BD reps and establish monthly cadence.

Skills

Leadership strategy

Program management

Executive communication

Business agreements

Partner marketing

Data-driven decisions

Education

Bachelor's degree

MBA

Job description

AWS AAIS is on a mission to make AI real for enterprises, building and deploying production AI solutions. We are seeking a Senior Partner Enablement Manager to design and execute partner activation programs across the AAIS portfolio, creating scalable frameworks, content architectures, and campaigns that convert awareness into measurable business impact.

This role connects service teams, marketing, field activation, and the Partner GTM org to ensure every engagement reflects the full breadth of