Strategic Partner Activation & Enablement Lead

Amazon Web Services (AWS); Arlington (VA); On-site; USD 148,000 - 200,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon Web Services (AWS) Applied AI Solutions (AAIS) is building scalable partner enablement programs to drive adoption and business impact. This role owns the design and execution of activation efforts across the partner ecosystem, coordinating with BD, PSA, PDS, and Marketing to ensure consistent, outcomes-driven messaging.

Based in Arlington, VA, you will develop launch materials, enablement content, and campaigns that uplift partner health scores.

Qualifications

• Experience developing strategies that influence leadership decisions at the organizational level.
• Experience managing programs across cross functional teams, building processes and coordinating release schedules.
• Experience presenting to both technical and non-technical executive audiences.
• 5+ years of developing, negotiating and executing business agreements experience.
• Experience in partner marketing designing and building demand generation programs and events.

Responsibilities

• Define and maintain the partner launch bill of materials for each AAIS service and for AAIS as a whole (messaging, sales plays, funding, technical docs, enablement resources)
• Develop partner-facing enablement content: sales plays, use case one-pagers, proof points, discovery guides, and vertical deep-dives
• Design and run activation campaigns with measurable outcomes, with the goal of increasing overall partner health and readiness as measured by our Partner Health Score
• Own scaled partner marketing and communications: outreach campaigns, event comms, email series, and partner newsletter content across 3P and AWS-sponsored events
• Build and maintain digital showrooms and self-service content experiences across the portfolio, structured for both human use and AI retrieval
• Operationalize the partner onboarding framework across services: MAP inclusion, PRM readiness, competency pathways, and training materials
• Serve as coordination point for partner activation across AAIS services, reducing fragmentation between enablement, events, and partner programs, and interlock with peer organizations.
• 'Partnerize' GTM Acceleration team content - Collaborate with GTM Acceleration team and Marketing to adapt internal field activation content for Partner Central, remove sensitive information, and ensure alignment with field activation messaging.
• Enable AWS field teams on partner value - Conduct quarterly enablement sessions featuring partners and Partner BD representatives using GTM Acceleration team frameworks, establish monthly enablement cadence, and organize bi-weekly Partner Enablement sessions for Sales Team.

Skills

Strategic influence

Program management

Executive presentation

Business agreements

Partner marketing

Education

Bachelor's degree

Job description

Amazon Web Services (AWS) Applied AI Solutions (AAIS) is building scalable partner enablement programs to drive adoption and business impact. This role owns the design and execution of activation efforts across the partner ecosystem, coordinating with BD, PSA, PDS, and Marketing to ensure consistent, outcomes-driven messaging.

Based in Arlington, VA, you will develop launch materials, enablement content, and campaigns that uplift partner health scores.