Strategic Paid Social & Digital Marketing Lead

Jostens; Minneapolis (MN); Hybrid; USD 78,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401K with immediate vesting

Hybrid schedule (3 days onsite)

Job summary

Jostens in Minneapolis is seeking a Paid Media Manager to lead paid social, paid search, and SEO initiatives across channels, aligning with marketing goals. You will manage a Social Media Specialist and Senior Specialist, collaborate with agencies, and drive growth through data-driven campaigns.

The role requires 5+ years in Brand/Digital Marketing, strong leadership, and proven ability to optimize budgets and cross-functional teams in a hybrid work environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in Brand Marketing, Social Marketing, or Digital Marketing with proven success.
• Experience building and leading marketing teams across functions.
• Proven ability to develop strategic paid media plans that drive demand generation.

Responsibilities

• Oversee paid social strategy across platforms and coordinate with marketing departments.
• Develop and execute paid search strategies across Google/Bing and other engines.
• Plan and implement SEO on-page and off-page initiatives to improve rankings and traffic.
• Collaborate with content, creative, and analytics teams to boost brand visibility and conversions.

Skills

Paid media

Paid social

Paid search

SEO

Team leadership

Cross-functional collaboration

Data analysis

Budget management

Strategic planning

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Tools

Google Ads

Bing Ads

GA4

Job description

Jostens in Minneapolis is seeking a Paid Media Manager to lead paid social, paid search, and SEO initiatives across channels, aligning with marketing goals. You will manage a Social Media Specialist and Senior Specialist, collaborate with agencies, and drive growth through data-driven campaigns.

The role requires 5+ years in Brand/Digital Marketing, strong leadership, and proven ability to optimize budgets and cross-functional teams in a hybrid work environment.