Paid Social Lead: Strategy, Campaigns & Growth

Digitas North America; New York (NY); On-site; USD 97,000 - 156,000; Full time

Benefits offered by this job

Medical coverage

401K

Paid time off

Parental and family care leave

Job summary

Digitas North America is seeking a senior paid social lead to drive strategy and execution for major client campaigns. You will lead a team, shape cross‑channel social strategies, and partner with Planning, Strategy, and Data Analytics to deliver measurable outcomes.

The role requires deep hands-on paid social experience, strong leadership, and the ability to mentor junior teammates while staying ahead of platform changes and new ad tech.

Qualifications

• Bachelor’s Degree and 7-9 years of media experience – including at least two years of hands-on paid social experience and three years of supervisory experience
• Experience managing large-scale paid social campaigns across multiple platforms
• Excellent collaboration and communication skills
• Strong leadership and delegation abilities

Responsibilities

• Provide leadership and guidance as your team develops best-in-class paid social campaign strategies and tactics
• Collaborate closely with Media Planning, Strategy, and Data & Analytics teams to ensure the role of paid social is aligned with broader client needs
• Develop and maintain positive and productive relationships with vendor reps, other agency teams and clients, helping to identify risks and opportunities for the business
• Help to develop, evolve, and evangelize paid social philosophy and best practices through data-supported campaign measurement and testing
• Ensure flawless execution of social campaigns, including error-free ad creation, targeting, budget pacing, and inventory selection

Job description

Digitas North America is seeking a senior paid social lead to drive strategy and execution for major client campaigns. You will lead a team, shape cross‑channel social strategies, and partner with Planning, Strategy, and Data Analytics to deliver measurable outcomes.

The role requires deep hands-on paid social experience, strong leadership, and the ability to mentor junior teammates while staying ahead of platform changes and new ad tech.