Integrated Paid Media & Social Strategy Lead

TruStone Financial Credit Union; Plymouth (MN); On-site; USD 67,000 - 83,000; Full time

Benefits offered by this job

Health insurance

Paid time off (PTO)

10+ paid holidays

401(k) with employer match

Volunteer time off

Disability insurance

Life insurance

Education assistance

Career development programs

Employee discounts

Job summary

TruStone Financial Credit Union in Plymouth, MN is seeking an experienced Channel Marketing Lead to oversee integrated paid media and social media strategy, execution and optimization. You will manage agencies, vendors and cross-channel campaigns to drive brand reach and measurable growth.

Working with Marketing, Digital Experience, Retail and Compliance, you will translate strategic plans into disciplined, data-driven campaigns and performance reports.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Media or related field, or equivalent work experience.
• 5+ years of related media strategy, planning and buying experience.
• Experience managing agencies, vendors, and cross-channel campaigns.
• Experience with social content creation, copywriting, photography and video editing; Adobe Creative Suite or Canva.
• Analytics, campaign tracking, dashboards and performance reporting; Google Analytics preferred.
• Strong understanding of financial services advertising compliance preferred.
• Excellent organizational and communication skills; ability to lead cross-functional work.

Responsibilities

• Lead integrated paid media and social media strategy and optimization.
• Manage agency and vendor relationships, media planning and buying.
• Develop content and lead social community engagement.
• Collaborate with Marketing, Digital Experience, Retail, Compliance and external agencies for planning and execution.
• Provide performance reporting and measurable growth.

Skills

Media strategy

Agency management

Cross-channel campaigns

Analytics experience

Project management

Education

Bachelor's degree in Marketing/Communications/Advertising/Media

Tools

Adobe Creative Suite

Canva

Job description

TruStone Financial Credit Union in Plymouth, MN is seeking an experienced Channel Marketing Lead to oversee integrated paid media and social media strategy, execution and optimization. You will manage agencies, vendors and cross-channel campaigns to drive brand reach and measurable growth.

Working with Marketing, Digital Experience, Retail and Compliance, you will translate strategic plans into disciplined, data-driven campaigns and performance reports.