Senior Paid Media Strategy Lead

Polaris Inc; Plymouth (MN); Hybrid; USD 69,000 - 91,000; Full time

Benefits offered by this job

Profit-sharing plan

Employee stock ownership

401(k) matching

Health insurance

Dental insurance

Vision insurance

Wellness programs

Paid time off

Gym reimbursement

Life insurance

Disability offerings

Volunteer time off

Job summary

Polaris Inc. in Minnesota is seeking a Senior Associate Marketing Manager, Paid Media, to own and execute multichannel media strategies across paid search, display, social, and programmatic channels.

You will work with Polaris teams and external agencies to optimize investments and measure outcomes across the customer lifecycle. The role requires strong analytical, collaboration, and technical skills, with 5+ years in media strategy and hands-on experience with Google and Meta platforms.

Qualifications

• Four-year degree in marketing, business, or related field.
• At least five years of experience in media strategy, digital marketing, or a related field.
• Experience with Google and Meta strongly preferred.
• Experience implementing paid search, display, social, and video campaigns from start to finish.
• Intermediate to advanced experience with personalization and data-driven dynamic content, including delivering different content to different audiences.
• Experience with customer data platforms, demand-side platforms, data management platforms, supply-side platforms, third-party data, pixels, and ad servers.
• Clear understanding of how media channels work together to create a cohesive, personalized marketing experience.
• Ability to use critical and strategic thinking across a variety of marketing use cases and identify forward-looking media activation opportunities.
• Ability to navigate ambiguity, define work direction, and self-manage timelines and deliverables based on agreed-upon priorities.
• Ability to lead internal and external meetings and clearly articulate solutions that support business goals.
• Strong communication, interpersonal, organizational, time-management, and attention-to-detail skills.
• Familiarity with customer acquisition goals and a demonstrated interest in powersports, its customers, and the supporting lifestyle.
• This position is not eligible for sponsorship.

Responsibilities

• Lead the development and execution of integrated media strategies aligned with business objectives, product priorities, and customer needs.
• Manage the day-to-day execution of campaigns across multiple platforms and provide optimization recommendations to the media agency.
• Lead cross-channel reporting and analytics, deriving insights and actionable recommendations from campaign tests and performance results.
• Present campaign findings and recommendations to leadership and peers to support continuous improvement in channel performance.
• Develop tactical campaign designs and measurement plans that maximize customer engagement, campaign insights, and marketing key performance indicators.
• Partner with the media agency, cross-functional teams, and marketing analytics teams on campaign setup, testing, audience structures, asset trafficking, and tag management.
• Ensure campaign investments are executed accurately, optimized for performance, and measured against business objectives.
• Monitor media trends, new capabilities, and emerging opportunities to strengthen media performance.

Skills

Data & Analytical Literacy

Collaboration

Technical / Functional Expertise

Education

Bachelor's degree in marketing, business, or related field

Tools

Google Ads

Meta platforms

Pixels & Ad Servers

Job description

Polaris Inc. in Minnesota is seeking a Senior Associate Marketing Manager, Paid Media, to own and execute multichannel media strategies across paid search, display, social, and programmatic channels.

You will work with Polaris teams and external agencies to optimize investments and measure outcomes across the customer lifecycle. The role requires strong analytical, collaboration, and technical skills, with 5+ years in media strategy and hands-on experience with Google and Meta platforms.