Hybrid Growth Marketing Specialist

Jostens; Minneapolis (MN); Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Health Insurance

401K plan

Hybrid schedule

Paid time off

Company holidays

Tuition reimbursement

Job summary

Jostens, a leader in the student commemoration market, seeks a Marketing professional to support growth through digital and traditional channels. You will execute go-to-market plans, develop collateral, and drive campaigns with close collaboration across Merchandising and Product teams.

The role emphasizes data-driven decision making, KPI tracking, and adapting strategies to changing market needs in a hybrid work environment.

Qualifications

• BA/BS degree or equivalent
• 2-3 years’ professional marketing experience
• Thorough understanding of marketing elements and market research methods
• Experience in collateral development and overseeing digital channels
• Strong communication and interpersonal skills
• Willingness to learn, creative, adaptable in fast-paced environment
• Proven ability to independently manage multiple priorities

Responsibilities

• Manage execution and coordination of marketing plans to reach growth targets
• Develop, implement, and track digital marketing initiatives (email, paid media, social, SMS)
• Design and create marketing materials that meet brand guidelines
• Assist in outbound or inbound marketing activities with content development and optimization
• Partner with Merchandising/Product team on product launches and positioning
• Monitor KPIs and report findings; report on campaign performance using Salesforce Reports
• Leverage marketing data to shape future strategies and local revenue growth
• Develop collateral, visual merchandising, and event support for key events

Skills

Digital marketing

Email marketing

Social media

Content development

Data analytics

Campaign management

Education

BA/BS degree or equivalent

Tools

Salesforce Reports

SEO/SEM

Web/ecommerce

Paid advertising platforms

Job description

Jostens, a leader in the student commemoration market, seeks a Marketing professional to support growth through digital and traditional channels. You will execute go-to-market plans, develop collateral, and drive campaigns with close collaboration across Merchandising and Product teams.

The role emphasizes data-driven decision making, KPI tracking, and adapting strategies to changing market needs in a hybrid work environment.