Manager, Paid Social (Agency)

24 Seven Talent; New York (NY); Sur place; USD 90 000 - 150 000; Plein temps

Résumé du poste

24 Seven Talent is seeking a strategic Paid Social Lead to drive planning, execution, and optimization across major platforms. You will mentor Associates and collaborate with cross-functional marketing teams to translate digital strategy into daily activation.

The role emphasizes measurable outcomes, performance storytelling, and developing innovative social media solutions in a fast-paced agency environment. Strong leadership and analytics skills are essential.

Qualifications

• Experience in paid social media and performance marketing.
• Strong knowledge of major platforms and ad tech.
• Experience managing campaigns across multiple objectives and budgets.
• Ability to translate client goals into practical paid media strategies.
• Strong analytical skills to interpret data and tell performance stories.
• Familiarity with third-party tracking, pixels, and attribution.

Responsabilités

• Lead paid social campaign strategy, activation, optimization, and reporting across platforms.
• Mentor Paid Social Associates and Senior Associates.
• Oversee campaign setup, pacing, budgeting, trafficking, QA, and optimization.
• Coordinate assets and timelines with creative agencies and internal teams.
• Partner with cross-functional teams to integrate paid social into multi-channel strategies.
• Analyze data to identify insights and communicate performance trends.
• Develop and execute testing plans across audiences, creative, and bidding.
• Translate client objectives into tactical paid social strategies with measurable results.
• Present performance, recommendations, and rationale to clients and stakeholders.
• Collaborate with creative teams on platform-informed recommendations.

Connaissances

Paid social

Performance marketing

Media planning

Account management

Data analysis

Platform measurement tools

Attribution

Communication

Presentation skills

Organization

Outils

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

X Ads Manager

Description du poste

We are seeking a strategic, results-driven paid social media professional to lead the planning, execution, and optimization of high-impact campaigns across leading social platforms. In this role, you will partner with cross-functional marketing teams to translate digital strategy into effective daily activation, while managing and mentoring Paid Social Associates and Senior Associates.

You will serve as a trusted client contact, helping brands achieve measurable business outcomes through thoughtful media strategy, rigorous optimization, and clear performance storytelling. The ideal candidate thrives in a fast-paced environment, balances strategic thinking with operational excellence, and is passionate about developing both people and innovative social media solutions.

Responsibilities

• Lead paid social campaign strategy, activation, optimization, and reporting across platforms including Meta, Instagram, Pinterest, Snapchat, X, LinkedIn, TikTok, Reddit, and emerging channels.
• Manage, mentor, and support the professional development of Paid Social Associates and Senior Associates.
• Oversee campaign setup, pacing, budgeting, trafficking, quality assurance, and ongoing performance optimization.
• Coordinate campaign assets and timelines with creative agencies, internal teams, and platform partners.
• Partner with cross-functional teams to incorporate paid social recommendations into integrated, multi-channel media strategies.
• Analyze campaign data to identify insights, communicate performance trends, and recommend actionable optimizations.
• Develop and execute testing plans across audiences, creative, placements, bidding approaches, and other campaign variables.
• Translate client objectives and KPIs into tactical paid social strategies that drive measurable results.
• Present campaign performance, recommendations, and strategic rationale clearly to clients and internal stakeholders.
• Collaborate with creative teams to provide platform-informed recommendations that support effective, feasible creative execution.
• Identify and evaluate new platform capabilities, beta programs, measurement opportunities, and first-to-market ideas.
• Maintain working knowledge of third-party tracking, attribution, and measurement solutions and their integration with social platforms.

Required Skills and Experience

• Experience in paid social media, performance marketing, media planning, account management, or a related discipline.
• Strong knowledge of paid social platforms and supporting ad technologies, including Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and X Ads.
• Experience managing paid social campaigns across multiple objectives, audiences, budgets, and platforms.
• Ability to translate high-level client goals into practical paid media strategies and campaign plans.
• Strong analytical skills with the ability to interpret data, identify trends, and develop compelling performance narratives.
• Experience with native platform measurement tools and paid social reporting methodologies.
• Familiarity with third-party tracking vendors, pixels, conversion APIs, tagging, and attribution approaches.
• Proven ability to communicate processes, tactics, insights, and recommendations to clients, peers, and junior team members.
• Excellent written, verbal, presentation, and organizational skills.

Preferred Qualifications

• 3+ years of paid social, performance media, digital marketing, or related experience.
• Agency experience is strongly preferred.
• Experience managing or mentoring junior team members.
• Detail-oriented and process-focused, with the ability to manage multiple priorities in a deadline-driven environment.
• Strong time-management skills and a proactive approach to problem-solving.
• Curiosity about new media capabilities, social trends, testing opportunities, and emerging technology.