Senior Paid Media & Social Strategy Lead

TruStone Financial Credit Union; Burnsville (MN); On-site; USD 67,000 - 83,000; Full time

Benefits offered by this job

Competitive pay

Health insurance

Dental and vision

PTO 22 days

Paid holidays

Volunteer time off

401(k) with company match

Profit sharing eligibility

Disability insurance

Life insurance

Education reimbursement

Career development programs

Employee discounts

Job summary

TruStone Financial Credit Union in Burnsville, MN seeks a Channel Marketing Lead to oversee integrated paid media and social strategy, partner with Marketing, Digital Experience, Retail, Compliance, and external agencies to drive brand growth and measurable outcomes.

You will manage agencies, plan and buy media across channels, develop content, and lead social engagement while ensuring compliance and timely reporting.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Media or related field or equivalent work experience.
• 5+ years of related experience in media strategy, media planning and buying, social media marketing, digital advertising or integrated marketing.
• Demonstrated experience managing agencies, vendors, media budgets and cross-channel campaign implementation.
• Experience with social content creation, copywriting, photography and video editing; working knowledge of Adobe Creative Suite or Canva.
• Analytics experience with dashboards and performance reporting; Google Analytics preferred.
• Strong understanding of financial services advertising compliance.
• Excellent organizational, project management, written, verbal and presentation skills.
• Ability to lead cross-functional work and meet deadlines.
• Willingness to travel to branches or events for content creation as needed.
• Valid driver's license and reliable transportation.

Responsibilities

• Lead TruStone Financial's integrated paid media and social media strategy, implementation and optimization.
• Manage agency and vendor relationships, media planning and buying, channel strategy and campaign execution.
• Lead content development and social community engagement to build brand and drive measurable growth.
• Partner across Marketing, Digital Experience, Retail, Compliance and external agencies to connect strategy with disciplined execution.

Skills

Media strategy

Media planning

Social media marketing

Agency management

Content creation

Copywriting

Photography

Video editing

Analytics

Dashboards

Compliance knowledge

Leadership

Project management

Travel

Driver's license

Education

Bachelor's degree in Marketing/Communications/Advertising/Media or related field

Tools

Adobe Creative Suite

Canva

Google Analytics

Job description

TruStone Financial Credit Union in Burnsville, MN seeks a Channel Marketing Lead to oversee integrated paid media and social strategy, partner with Marketing, Digital Experience, Retail, Compliance, and external agencies to drive brand growth and measurable outcomes.

You will manage agencies, plan and buy media across channels, develop content, and lead social engagement while ensuring compliance and timely reporting.