Strategic Paid Media Manager — Senior Living (Remote)

Blacksmith Agency LLC; New York (NY); Remote; USD 85,000 - 130,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency hiring a Paid Media Manager, Senior Living to own paid media for senior living clients. You’ll manage targeting, budgets, roadmaps, and the narrative when clients ask why results happened.

You’ll be the strategic voice at the table and make the calls. You will oversee paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budgeting and optimization, ensure reliable conversion tracking with GA4 and pixels, and craft 90-day and

Qualifications

• 3+ years hands-on in Google Ads and Meta; built, run and optimized campaigns.
• Proven ROAS/CPA/pipeline improvements you can discuss.
• Agency experience handling multiple clients concurrently.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or multi-location businesses is a strong plus.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency Experience

English (US) on calls

Senior living paid media

Job description

Blacksmith Agency is an AI-first digital agency hiring a Paid Media Manager, Senior Living to own paid media for senior living clients. You’ll manage targeting, budgets, roadmaps, and the narrative when clients ask why results happened.

You’ll be the strategic voice at the table and make the calls. You will oversee paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budgeting and optimization, ensure reliable conversion tracking with GA4 and pixels, and craft 90-day and