Senior Living PPC Manager — Remote, Data-Driven Growth

Blacksmith Agency LLC; Los Angeles (CA); Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager, Senior Living to own paid media for a portfolio of senior living clients across Google Ads, Meta, LinkedIn and Microsoft Ads, defining strategy and execution.

You will manage budgets, bidding, targeting, and creative testing; ensure accurate conversion tracking with GA4, Tag Manager and platform pixels; develop 90-day roadmaps; and drive account growth through retention and upsell, with clear communication on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with client examples.
• Agency experience managing multiple clients simultaneously.
• Strong English communication with US clients on live calls.
• Experience in senior living or multi-location businesses is a plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and creative testing.
• Ensure accurate conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client.
• Drive account growth through retention and upsell.

Skills

Clear spoken English

Agency experience

Multi-client management

Strategic storytelling

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Google Tag Manager

Job description

Blacksmith Agency is seeking a PPC Manager, Senior Living to own paid media for a portfolio of senior living clients across Google Ads, Meta, LinkedIn and Microsoft Ads, defining strategy and execution.

You will manage budgets, bidding, targeting, and creative testing; ensure accurate conversion tracking with GA4, Tag Manager and platform pixels; develop 90-day roadmaps; and drive account growth through retention and upsell, with clear communication on live calls.