Senior Living PPC Lead — Remote Global Agency

Blacksmith Agency LLC; Texas; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Senior Living, to own paid media for a portfolio of senior living clients. You will drive targeting, budget decisions, and the roadmap, serving as the strategic voice on client calls.

You will manage campaigns across Google Ads, Meta, and other platforms, with GA4-based tracking and pixel implementation. This is a remote role with US focus and international eligibility.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of improving ROAS, CPA or pipeline metrics you can walk us through.
• Agency experience across multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Paid media for multi-location senior living or similar businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Manage budget allocation, bidding, targeting and creative testing.
• Set conversion tracking and reliable attribution using GA4, tag manager and platform pixels.
• Develop 90 day and quarterly roadmaps and explain the numbers to clients.
• Grow accounts through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

English proficiency

Senior living sector experience

Tools

GA4

Tag Manager

Facebook/Meta Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Senior Living, to own paid media for a portfolio of senior living clients. You will drive targeting, budget decisions, and the roadmap, serving as the strategic voice on client calls.

You will manage campaigns across Google Ads, Meta, and other platforms, with GA4-based tracking and pixel implementation. This is a remote role with US focus and international eligibility.