Senior Living Paid Media Manager — Remote

Blacksmith Agency LLC; Atlanta (GA); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager, Senior Living to own paid media for a book of senior living clients, shaping strategy, budget calls, and the narrative for client inquiries.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize for ROAS and CPA, and drive account growth through retention and upsell while coordinating with cross-functional teams.

Qualifications

• Hands-on experience building, running, and optimizing Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with client-ready numbers.
• Agency experience managing multiple clients concurrently.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for assigned accounts.
• Handle budget allocation, bidding, targeting, and creative testing; decide when to pause or kill a campaign.
• Set up and trust conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on client calls.
• Grow accounts through retention, upsell, and long-term relationship building.

Skills

Google Ads

Meta Ads

Campaign management

English (US)

Agency experience

Tools

GA4

Tag Manager

Platform Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager, Senior Living to own paid media for a book of senior living clients, shaping strategy, budget calls, and the narrative for client inquiries.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize for ROAS and CPA, and drive account growth through retention and upsell while coordinating with cross-functional teams.