Senior Living PPC Strategist - Remote

Blacksmith Agency LLC

Houston (TX)

Remote

USD 75,000 - 110,000

Full time

26 hours ago

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Job summary

Blacksmith Agency LLC is an AI-first digital agency seeking a PPC Manager, Senior Living, to own paid media for a portfolio of senior living clients across multiple communities. You will set budgets, pacing, and the roadmap, serving as the strategic voice in client discussions.

You will run campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, implement robust conversion tracking with GA4 and GTM, and craft 90-day roadmaps to demonstrate story behind the numbers and to drive growth

Qualifications

3+ years hands-on in Google Ads and Meta campaigns.
Track record of ROAS/CPA improvements for clients.
Agency experience managing multiple clients concurrently.
Clear spoken English with US clients on live calls.
Paid media for senior living or multi-location businesses is a strong plus.

Responsibilities

Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
Budget allocation, bidding, targeting and creative testing; know when to pause a campaign.
Set up and verify conversion tracking using GA4, Tag Manager and platform pixels.
Develop 90-day and quarterly roadmaps with the client narrative on performance.
Drive account growth through retention, upsell, and long-term relationships.