Senior Living Paid Media Lead – Remote

Blacksmith Agency LLC; Seattle (WA); Remote; USD 70,000 - 120,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is an AI-first digital agency hiring a Paid Media Manager, Senior Living. You will own paid media for senior living clients, shaping strategy, budgets, and narrative for calls with clients. You are the strategic voice and make the calls.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, handle budget decisions, testing, and tracking. Remote work is available for USA, Canada, Latin America, or South Africa.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Client communication

Campaign optimization

Team collaboration

Tools

GA4

Tag Manager

Job description

Blacksmith Agency is an AI-first digital agency hiring a Paid Media Manager, Senior Living. You will own paid media for senior living clients, shaping strategy, budgets, and narrative for calls with clients. You are the strategic voice and make the calls.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, handle budget decisions, testing, and tracking. Remote work is available for USA, Canada, Latin America, or South Africa.