Senior Living Paid Media Lead - Remote

Blacksmith Agency LLC; Texas; Remote; USD 80,000 - 120,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager for Senior Living. You own paid media for a portfolio of senior living clients, steering targeting, budget calls and the 90-day roadmap during client calls.

You’ll manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids and creatives, and ensure solid attribution with GA4, Tag Manager and pixels, shaping long-term growth and client retention.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Client management

English fluency

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager for Senior Living. You own paid media for a portfolio of senior living clients, steering targeting, budget calls and the 90-day roadmap during client calls.

You’ll manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids and creatives, and ensure solid attribution with GA4, Tag Manager and pixels, shaping long-term growth and client retention.