Senior Living Paid Media Lead (Remote)

Blacksmith Agency LLC; Pennsylvania; Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager, Senior Living, to own paid media for a portfolio of senior living clients. You will lead strategy, budgets, and narrative on client calls, acting as the strategic voice at the table.

The role focuses on Google Ads, Meta, LinkedIn, and Microsoft Ads, with responsibility for ROAS, CPA, and pipeline metrics while maintaining strong US client communication on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA improvement track record.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• Experience in senior living or multi-location businesses is a plus.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

English communication

Senior living marketing

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Paid Media Manager, Senior Living, to own paid media for a portfolio of senior living clients. You will lead strategy, budgets, and narrative on client calls, acting as the strategic voice at the table.

The role focuses on Google Ads, Meta, LinkedIn, and Microsoft Ads, with responsibility for ROAS, CPA, and pipeline metrics while maintaining strong US client communication on live calls.